Key Responsibilities
Paid Media Strategy & Campaign Management
- Develop and execute paid advertising strategies across:
- Google Ads (Search, Display, Performance Max)
- YouTube Advertising
- Meta Ads (Facebook & Instagram)
- LinkedIn Campaign Manager
- Conduct keyword research, audience targeting, and campaign planning.
- Manage campaign setup, monitoring, optimization, and reporting.
- Identify opportunities to improve lead generation performance and campaign efficiency.
Conversion Optimization
- Optimize landing pages and lead-generation funnels.
- Implement and manage retargeting and remarketing campaigns.
- Conduct A/B testing of ad creatives, messaging, audiences, and landing pages.
- Improve key performance metrics including:
- Click-Through Rate (CTR)
- Conversion Rate (CVR)
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
Analytics & Performance Reporting
- Monitor campaign performance and identify optimization opportunities.
- Utilize:
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Conversion Tracking Tools
- CRM Reporting Systems
- Prepare weekly and monthly performance reports.
- Analyze campaign data and provide actionable recommendations.
Budget Management
- Manage digital advertising budgets efficiently.
- Allocate spending across channels based on performance and business objectives.
- Monitor return on advertising investment and campaign effectiveness.
- Identify underperforming campaigns and implement corrective actions.
Sales & Marketing Collaboration
- Work closely with sales and business development teams to improve lead quality.
- Track lead progression through the sales funnel.
- Align campaign strategies with business objectives and revenue targets.
- Support continuous improvement of lead generation and conversion processes.
Qualifications & Experience
Education
- Bachelor's Degree in Marketing, Business Administration, Communications, or a related field preferred.
Experience
- Minimum 4 years of hands-on experience managing PPC and digital advertising campaigns.
- Proven experience managing medium to large advertising budgets.
- Experience in B2B lead generation and performance marketing.
- Experience within the UAE market is preferred.
- Strong understanding of customer acquisition funnels and conversion optimization.
Technical Skills
- Google Ads
- Meta Business Manager
- LinkedIn Campaign Manager
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Conversion Tracking & Attribution Tools
- CRM Integration & Reporting
- Microsoft Excel / Google Sheets
Core Competencies
- Performance Marketing
- PPC Campaign Management
- Digital Advertising Strategy
- Data Analysis & Reporting
- Budget Management
- Conversion Rate Optimization
- Lead Generation
- Marketing Analytics
- Problem Solving
- Stakeholder Management
- Communication Skills
- Attention to Detail
Key Performance Indicators (KPIs)
Success in this role will be measured by:
- Cost Per Qualified Lead (CPQL)
- Cost Per Acquisition (CPA)
- Lead-to-Appointment Conversion Rate
- Landing Page Conversion Rate
- Campaign Return on Ad Spend (ROAS)
- Revenue Contribution from Paid Campaigns
- Overall Lead Quality Metrics
What We Offer
- Competitive salary package
- Performance-based incentive structure
- Opportunity to work on high-impact marketing campaigns
- Career growth and development opportunities
- Collaborative and fast-paced work environment
- Exposure to senior leadership and strategic business initiatives
Ideal Candidate Profile
The ideal candidate combines strong analytical thinking with hands-on campaign execution skills. They are highly data-driven, commercially aware, and focused on delivering measurable business outcomes through effective digital marketing strategies. Their approach is centered on continuous optimization, accountability, and achieving sustainable performance improvements.
