Marketing Specialist

Job Summary: Marketing and Communications Executive will be responsible for the marketing activities under the direct supervision of Sales & Marketing Director by building relationships with potential and existing customers. They will play a key role in implementing company marketing strategy, oversee and manage the marketing budget, coordinating events like trainings, trade shows which showcases the company's business portfolios ensuring company's sustained success.

Job Responsibilities:

• Conceive and develop efficient marketing strategies aligned with business objectives.
• Craft comprehensive marketing plans encompassing advertising, direct marketing, and targeted campaigns across various channels.
• Develop and manage Market Development Funds (MDF) programs to empower channel partner marketing initiatives.
• Communicate effectively with target audiences to build and develop strong customer relationships.
• Design and implement successful lead generation strategies tailored to each business unit and brand.
• Source and secure advertising opportunities across diverse social media platforms.
• Collaborate with creative agencies to design impactful marketing materials (brochures, advertisements).
• Write and proofread compelling marketing copy for both online and print campaigns.
• Produce engaging creative content formats like videos and blog posts.
• Manage social media channels in close collaboration with product managers and assigned agencies.
• Maintain positive relationships with media vendors and publishers to foster strategic promotional collaborations.
• Organize, coordinate, and attend industry events such as conferences, seminars, exhibitions, etc.
• Secure sponsorships from relevant vendors by proposing strategic activities aligned with business goals.
• Oversee the production and distribution of high-quality marketing materials by liaising with designers, printers, and photographers.
• Maintain and update customer databases to ensure targeted communication reaches the right audience.
• Conduct market research using methods like customer surveys and focus groups to gain valuable customer insights.
• Track marketing campaign performance and return on investment (ROI) to measure effectiveness and optimize future strategies.
• Prepare insightful weekly or monthly reports for vendors and management to track progress and demonstrate marketing impact.
• Lead and manage external agencies effectively, overseeing tasks like events, presentations, promotional materials, and online activities.

Certifications

• Professional Certified Marketer (PCM)

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

Experience

• 1-4 years of experience in Marketing & Communications.

Quality & Compliance Responsibilities

• Ensure all duties are performed in strict adherence to ISO 9001:2015 standards, organizational quality policies, procedures, and regulatory requirements.
• Support continual improvement initiatives and contribute to maintaining the effectiveness of the Quality Management System (QMS).