- Responsibilities:
- - Conduct market research to find answers about consumer requirements, habits and trends
- - Brainstorm and develop ideas for creative marketing campaigns
- - Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
- - Liaise with external vendors to execute promotional events and campaigns
- - Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
- - Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
- - Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
- - Undertake individual tasks of a marketing plan as assigned
- Job requirements:
- - a bacholer degree in
marketing or similar role
- - 2 years of proven experience as marketing specialist or similar role
- - Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
- - Demonstrable experience in marketing data analytics and tools
- - Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
- - Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired
- - Well-organized and detail oriented
- - Exceptional communication and writing skills
- - Commercial awareness partnered with a creative mind
