Role Purpose
Marketing Specialist The ideal candidate will be responsible for building a strong brand presence across digital and offline channels, highlighting our services in interior design, engineering consultancy, execution, and supervision. You will create engaging marketing content, plan campaigns and events, and track the success of marketing initiatives using your analytical.
Responsibilities:
- Strengthen relationships with clients, partners, and professional networks.
- Develop and manage Umq's marketing and PR framework, including brand messaging, communication objectives, and content direction aligned with business goals.
- Manage Umq's digital presence (LinkedIn, Instagram, website, newsletters, etc.) and oversee the creation of marketing content, including visuals, short-form videos, social media posts, project highlights, and case studies.
- Plan and execute online and offline marketing campaigns and events, particularly related to interior design and construction projects.
- Lead PR and media activities, including publications, interviews, awards submissions, and participation in relevant industry events.
- Support offline brand presence through company profiles, pitch decks, partnerships, and events.
- Monitor and report on marketing performance and campaign effectiveness.
- Maintain organized documentation and files for each project.
- Monitor progress, manage dependencies and risks, and ensure timely delivery.
- Act as the main coordination point between internal teams and external partners.
Qualifications & Selection Criteria
Education
- Bachelor's degree in marketing, Communications, Business Administration, PR, or a related field
Experience
- 23+ years of experience in marketing, communications, PR, or brand management.
- Experience managing digital platforms (LinkedIn, Instagram, website, newsletters) and supporting marketing campaigns or events.
- Experience creating or coordinating marketing content such as social media posts, visuals, project highlights, or case studies.
Skills
- Strong understanding of digital marketing and content strategy.
- Ability to coordinate multiple tasks, manage timelines, and organize project documentation.
- Ability to track and report marketing performance.
Communication
- Strong writing and communication skills in both languages (Arabic & English)
- Ability to collaborate effectively with internal teams, clients, and external partners.
Preferred
- Experience in design, architecture, construction, or creative industries.
- Familiarity with the B2B and B2G markets
HR Quick Screening Checklist
- Relevant Experience : 23+ years experience in related fields
- Digital Marketing Exposure: Experience managing or contributing to digital channels (LinkedIn, Instagram, website, newsletters).
- Content & Campaign Experience
- Coordination & Organization Skills: Experience working with teams, agencies, or managing multiple tasks/projects.
