Marketing -Strategic Alliance - Manager

With offices in 152 countries and nearly 328,000 professionals, we are one of the world's leading professional services networks, helping organisations and individuals create lasting value through Assurance, Tax and Advisory services. For over 40 years, we have contributed to the Middle East's transformation journey, partnering with governments and businesses to deliver sustainable solutions. Today, more than 12,000 of us across Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Oman, Palestine, Qatar, Saudi Arabia and the UAE are shaping the region's future.

Internal Firm Services (IFS) is the trusted foundation of PwC, delivering innovative managed services and operational capabilities that enable our clients evolving needs. A career in IFS offers diverse opportunities across Human Capital, Finance, Technology, Clients & Markets, Marketing & Communications, Risk & Quality, Partner Development, Office Management, and Managed Services. We don't just support the businesswe shape it, driving strategies and initiatives that power growth and transformation across PwC Middle East.

Marketing & Communications at PwC Middle East shapes our brand and voice to reflect our purpose of building trust and solving important problems. We craft compelling narratives, manage communications, and deliver integrated campaigns that connect with clients and communities. Through strategic storytelling, creative design, and impactful media engagement, we ensure consistent messaging and memorable experiences that bring PwC's commitment to transformation and sustained outcomes to life.

As a Marketing Strategic Alliance Manager, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. Responsibilities include but are not limited to:

• Lead and execute joint marketing efforts in alignment with one of our firm's strategic technology alliances.
• Collaborate with alliance partner teams and internal stakeholders to build go-to-market plans that drive visibility, client engagement, and pipeline growth.
• Design and deliver co-branded campaigns that showcase the joint value proposition, leveraging digital, content, events, and executive engagement channels.
• Develop integrated demand generation initiatives that align to priority offerings and deliver measurable impact on the sales pipeline.
• Build and maintain strong partner relationships, serving as a key point of contact for marketing collaboration and strategic alignment.
• Coordinate the development of sales enablement tools, client-facing materials, and thought leadership that support the alliance narrative.
• Manage alliance-specific marketing budgets, including MDF (Market Development Funds) planning, usage, and reporting.
• Track campaign performance and partner-sourced opportunities, refining activities based on impact and ROI.
• Stay informed on alliance priorities, technology roadmaps, and market trends to ensure agility and relevance in campaign planning.
• Work cross-functionally with brand, industry, digital, and business teams to ensure consistency and effectiveness across all marketing touchpoints.
• Stay up to date on partner roadmaps, ecosystem trends, and alliance-specific updates to ensure agility in campaign planning.

• Bachelor's degree in Marketing, Business, or a related field (technology background preferred).
• 68 years of marketing experience, including 3+ years in alliance, partner, or channel marketing within the tech industry.
• Proven experience working directly with at least one of the major cloud and enterprise technology providers (e.g. Microsoft, AWS, SAP, Salesforce, Google Cloud, Oracle).
• Strong understanding of B2B marketing, solution positioning, and partner co-marketing models.
• Experience with demand generation, lead nurturing, and campaign performance analysis.
• Skilled at stakeholder management across matrixed organisations and external vendor relationships.
• Excellent communication, content development, and project management skills.
• Ability to translate complex technology solutions into compelling, client-relevant messaging.
• Familiarity with partner marketing platforms and MDF management tools (e.g. Through-Channel Marketing Automation).
• Experience managing multi-country campaigns in the Middle East or emerging markets.
• Comfortable working in a fast-paced, high-growth environment with multiple competing priorities.
• Fluent in English (Arabic is a plus).

At PwC Midde East, we expect all our people to embody the skills and behaviours of The PwC Professional framework, helping us deliver on our strategy while growing and developing as leaders at every level.

At PwC Middle East, you'll find more than just a job - you'll build a meaningful career, supported by rewards and benefits that help you thrive. We offer competitive pay, comprehensive benefits, and programs that promote well-being, balance, and personal growth. You'll have access to continuous learning, digital upskilling, and a collaborative environment that values innovation, mentorship, and diversity. Are you ready to make a difference Want to unlock new value by applying your unique perspective and talents You can grow exponentially here. Discover more about Life at PwC Middle East.

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