Marketing Strategist

The Marketing Strategist at Mulbah is responsible for leading the growth of 20 founder-led, positive impact consumer brands by building and executing powerful, research-driven marketing strategies. This role blends deep strategy, precise copywriting, and creative storytelling. You'll be responsible for positioning each brand, developing messaging that connects with the audience, writing impactful social and ad copy, and guiding content that drives revenue and engagement.

At Mulbah, we believe that extraordinary people are the center of everything meaningful, and we strive to help businesses who genuinely want to improve the lives of individuals. This role supports that belief and mission, and requires a balance of creativity, strategic thinking, and personal responsibility. You will take ownership of brand positioning, create impactful messaging, and collaborate to ensure your work drive results.

This role is ideal for someone who has the ability to think both strategically and creatively, and is passionate about delivering exceptional brand experiences. If you are someone who thinks forward, embraces responsibility, and is driven by a desire to make a meaningful impact, we'd love to hear from you.

This is a full-time, fixed-term position for an initial duration of 6 months. You will be hired as a W-2 salaried employee of Mulbah, with the same level of commitment and integration as any other team member. At the end of the contract, there is the potential for the role to be extended or converted into an ongoing position based on performance and business needs.

Responsibilities

Market Research

• Conduct in-depth research on each brand's industry, audience, and competitors.
• Identify trends, consumer behaviors, pain points, and market gaps.
• Create a clear and organized Marketing Research Report with actionable insights for each partner.

Brand Position

• Develop detailed Brand Position documents including:
• Brand Findings, Audience Overview, and Idea Persona
• Customer Journey Analysis (Awareness Loyalty)
• Brand Messaging, Tagline, Tone, Voice, Mission, Manifesto
• Visual Direction and Brand Pillars
• Ensure every brand is positioned clearly with a strong, emotionally resonant message.

Social Media Copywriting

• Write 15+ monthly social captions per partner using the brand's voice.
• Align all copy with the brand's content.
• Write copy for visual graphics that enhances clarity and engagement.

Facebook Advertising Copywriting

• Create 15 sets of Facebook ad copy per partner (headline, primary text, description).
• Write for clarity, conversion, and emotional connection with the audience.

Quarterly Initiatives

• Draft and send Quarterly Initiatives Emails to partners by the 22nd of the last month in each quarter.
• Recap past/current quarter work and secure approval on future initiatives.
• Attach clear tasks with due dates in Asana for partner responses.
• Maintain strategic alignment between Mulbah and each brand partner.

Pre-Meeting Procedures

• Prepare meeting notes and agendas at least one day before each scheduled monthly meeting.
• Reach out via email to confirm attendance and objectives for each meeting.
• Organize all relevant materials and context ahead of time.

Post-Meeting Procedures

• Conduct Monthly Partner Meeting.
• Create detailed meeting recaps and list action items in the Meeting Notes document, and share it in Sack and on theQuarterly Initiatives email thread.
• Create follow-up tasks in Asana to ensure nothing slips through the cracks.
• If a partner misses the meeting, follow up professionally and close the meeting loop in Asana.

Results

• Clear, insight-driven brand positioning for all partners that resonates with their target audience.
• Marketing strategies drive a 30% increase in revenue growth per partner, per quarter.
• Strategic content execution leads to a 30% increase in follower count per partner, per quarter.
• Ad copy and social content generate high engagement, conversions, and measurable business impact.
• Every brand has a refined message, strong tagline, compelling story, and clear voice that reflects its mission.

Requirements

• Exceptional writing ability this is the most important requirement.
• Proven experience crafting and executing B2C marketing strategy, especially in wellness, beauty, or food industries.
• Experience creating social and advertising copy that drives engagement and conversions.
• Strong research and analytical skills you can break down complex information into clear, useful insights.
• Excellent storytelling instincts; you know how to connect with people through words.
• Strong communication skills both written and verbal with the ability to present complex strategy simply.
• Experience managing multiple client brands simultaneously in a fast-paced, creative environment.
• High attention to detail, ownership mentality, and deep pride in your craft.
• Comfortable using tools like Google Docs, Canva, Slack, and Meta Business Suite.
• You move with urgency, think with clarity, and are obsessed with improving.

Salary

• $50,000

Location

• Washington-Baltimore Metropolitan Area
• Remote, transitioning to in-person

Benefits

• Mulbah believes extraordinary people are the center of every meaningful business.
• Medical Insurance
• Vision Insurance
• Dental Insurance
• 401k & match
• PTO Policy
• Unlimited Vacations

About Mulbah

We partner with founder-led, positive impact consumer brands to grow meaningful brands.

At Mulbah, we position the brand; we create an identity for the brand; we turn the brand into an experience; and we advertise the brand to consumers. We make brands meaningful.

We do this because we believe people expect more than just products and services they want genuine connections with brands.

Our core values are the heart and soul of this incredible company, they reflect the mindset and habits of an extraordinary individual. The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to making brand meaningful.

Passion

We care deeply. We bring energy and intensity to our work. Passion means loving the difficult challenge, staying connected to the mission, and showing up every day ready to give more than what's expected not because we have to, but because we want to. Passion is obsession.

Greatness

We are here to be great. That means pushing past what's easy, seeking the edge, having the superior intellect, and working with the mindset of someone who is the best at what they do. Greatness is built through constant learning, deep focus, and a long-term commitment to getting better.

Speed

We move with urgency and clarity. Speed lets us learn faster, adjust quicker, and deliver stronger. We don't wait for perfect we act, reflect, and improve. Progress comes from motion, and momentum is everything.