Marketing & Strategy Manager (Oasis)

1. JOB PURPOSE

Marketing & Strategy Manager (Oasis) is responsible for leading the planning and execution of marketing andstrategy initiatives for the Oasis convenience retail portfolio, with a strong focus on Food & Beverage (F&B).The role owns the delivery of customer value propositions, campaign strategy, and inu2011market execution acrosschannels and the retail network, ensuring alignment with agreed commercial and marketing objectives.Reporting into the Marketing Manager, the role partners closely with commercial, operations, and seniormarketing stakeholders, and regularly presents insights, plans, and performance updates to VPu2011levelstakeholders. The position requires strong functional expertise, structured problemu2011solving, and executionleadership to drive customer growth, conversion, and sustained portfolio performance.

2. KEY ACCOUNTABILITIES

Oasis Marketing Strategy & Portfolio Delivery

u2022 Lead the delivery of the Oasis marketing strategy across F&B and nonu2011fuel retail in line with approvedcorporate and retail growth priorities.
u2022 Translate agreed business objectives into clear marketing priorities, annual plans, and executionroadmaps for the Oasis portfolio.
u2022 Own the operationalization of customeru2011centric marketing strategies across campaigns, promotions,and retail activations.
u2022 Ensure consistency of brand positioning, messaging, and customer value proposition across all Oasistouchpoints.
u2022 Provide structured marketing input into category, pricing, and promotional planning in collaboration withcommercial teams.

Consumer Value Proposition & Brand Activation

u2022 Lead the evolution and execution of the Oasis consumer value proposition, informed by customerinsights, market trends, and performance data.
u2022 Develop compelling campaign propositions, narratives, and reasonsu2011tou2011believe that resonate with targetcustomers.
u2022 Ensure brand strategies are effectively translated into impactful inu2011market activations andcommunications.
u2022 Coordinate creative development to ensure alignment across formats, channels, and retailenvironments.

u2022 Safeguard brand integrity while enabling localized and tradeu2011led activations within approved
frameworks.

Marketing Campaign Planning & Execution Oversight

u2022 Own the planning and coordination of the Oasis marketing and trade marketing calendar.
u2022 Lead execution oversight of F&B trade marketing initiatives and major brand campaigns across theretail network.
u2022 Ensure campaigns are delivered on time, within budget, and to agreed quality and brand standards.
u2022 Provide clear direction to internal teams and agencies to enable execution excellence.
u2022 Identify execution risks and escalate or intervene as required to protect performance and timelines.

Performance Management, Insights & Optimization

u2022 Define campaignu2011level KPIs aligned to customer growth, conversion, and revenue objectives.
u2022 Review campaign performance, media effectiveness, and inu2011market results to assess impact and ROI.
u2022 Translate data, insights, and learnings into clear recommendations and optimization actions.
u2022 Embed performance learnings into future campaign planning and execution standards.
u2022 Promote a datau2011led, evidenceu2011based approach across Oasis marketing activities.

Stakeholder Engagement & Crossu2011Functional Collaboration

u2022 Act as the primary marketing interface for Oasis commercial, merchandising, and operations teams.
u2022 Engage with VPu2011level stakeholders through structured updates, presentations, and recommendations.
u2022 Align crossu2011functional stakeholders around execution priorities, timelines, and campaign objectives.
u2022 Lead dayu2011tou2011day agency collaboration across creative, media, and production partners.
u2022 Ensure clear communication, feedback, and performance expectations with internal and externalpartners.

Team Leadership & Capability Contribution

u2022 Provide dayu2011tou2011day guidance and direction to marketing specialists supporting Oasis initiatives.
u2022 Allocate work, set priorities, and ensure clarity of roles, timelines, and deliverables.
u2022 Support capability building through coaching, feedback, and structured knowledge sharing.
u2022 Promote accountability, collaboration, and continuous improvement within the team.
u2022 Contribute to a strong u201Coneu2011teamu201D culture across marketing and retail functions.

3. QUALIFICATIONS, EXPERIENCE, KNOWLEDGE & SKILLS:

Minimum Qualification

u2022 Bacheloru2019s degree in marketing, Business Administration, or a related discipline.

Minimum Experience & Knowledge & Skills

u2022 8 years of experience in marketing execution, trade marketing, or retail/FMCG marketing.
u2022 Proven experience managing multi-channel campaigns within a retail or convenience environment.
u2022 Strong experience working with agencies, vendors, and cross-functional teams.
u2022 Strong campaign execution and project management capabilities.
u2022 Analytical mindset with experience in campaign measurement and reporting.
u2022 Excellent stakeholder management and coordination skills.
u2022 High attention to detail with the ability to manage multiple initiatives simultaneously.