Role: Marketing Unit Head
Job Overview
We're representing a well-established organization seeking an experienced Marketing Unit Head to support the development and execution of a global marketing strategy. The role focuses on driving brand growth, audience engagement, and visitation through data-driven, on-brand campaigns across multiple channels.
Key Responsibilities
- Support the Marketing Manager in developing and delivering annual, medium-, and long-term marketing strategies.
- Lead the planning and execution of integrated marketing campaigns to drive attendance and brand impact.
- Manage marketing budgets, feasibility reviews, and ROI analysis to optimize performance.
- Oversee brand positioning, content standards, and editorial guidelines across all departments.
- Lead joint campaigns with strategic and trade partners to improve marketing ROI.
- Identify and leverage effective marketing tools, technologies, and channels.
- Provide leadership, mentorship, and guidance to the marketing team, ensuring KPI delivery.
What We Are Looking For
Education
- Bachelor's degree in Marketing, Communications, PR, Events, or a related field (Master's is a plus).
Experience
- Minimum 7 years experience managing marketing within a museum, heritage, leisure, or tourism environment.
Languages
- Fluency in Arabic and English is required.
- French is a plus.
Skills
- Strong strategic planning and brand management expertise.
- Data-driven approach with solid ROI and performance analysis skills.
- Proven leadership and stakeholder management abilities.
- Ability to drive results in a complex, fast-paced environment.
A strong opportunity to lead impactful cultural marketing initiatives.
If you're interested, please send your CV with the job title mentioned to:
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