About Us
Anker Innovations is a multinational consumer electronics company. Our consumer brands, including Anker, Nebula, eufy, and Soundcore, develop innovative products sold worldwide. Today we have over 5,000 employees across Asia, Europe, the Middle East, and the United States, and we are always looking for top talent to join our team.
Job Description
As the MEA Regional Retail Trainer, you will provide comprehensive training support to retail teams across the entire MEA region (including UAE, Lebanon, KSA, Egypt, South Africa, India, Asia, and other countries). Through a systematic training framework, you will enhance product knowledge, sales techniques, and display standards for promoters, supervisors, and client store staff, ultimately driving terminal sales performance.
Key Responsibilities
1. Training System Development & Optimization
- Design and continuously optimize the MEA regional retail training system (product knowledge, sales scripts, display standards, service processes)
- Develop standardized training materials, videos, and assessment question banks
- Establish an online learning resource library to support self-directed learning across all country teams
2. Training Execution
- For Promoters: New product training, sales techniques, script practice, service standards
- For Supervisors: Coaching methods, store visit standards, team management capability enhancement
- For Client Store Staff: Product knowledge, brand story, key selling points
3. Assessment & Certification
- Design training assessment mechanisms (online exams + offline practical evaluations)
- Establish a promoter/store staff certification system and track pass rates
- Regularly review training effectiveness and correlate with sales data analysis
4. Regional Support & Enablement
- Based in UAE, provide online support for daily training needs in other countries
- Travel to key countries for centralized training sessions as business requires
- Collaborate with country retail MKT teams and supervisors to ensure training implementation
5. Content Iteration
- Track market feedback and competitor dynamics to continuously optimize training content
- Extract excellent frontline cases to form replicable best practices
Requirements:
Must-Have
- Fluent in English and Arabic (written + spoken)
- 2+ years of experience in retail training or terminal sales management (consumer electronics/home appliances industry preferred)
- Strong capability in course development and training delivery
- Familiar with offline retail scenarios (promoter management, display standards, sales processes)
- Proficient in online training tools and video conferencing systems
Nice-to-Have
- Experience in multi-country/cross-regional training
- Knowledge of ANKER brand and product lines
- Data analysis skills to validate training effectiveness
Other
- Work location: Dubai, UAE
- Travel requirement: Occasional (as business needs require, not high frequency)
- Must be able to reside in Dubai long-term
