Company Description
NeuroTech is a specialized educational platform focused on Artificial Intelligence and Data Science, offering a comprehensive learning journey from skill development to career readiness. Our platform provides structured learning tracks, hands-on projects, and ongoing career support for professionals in modern technology fields. Powered by Elwafi, an intelligent assistant for educational platforms, we support learners and institutions in achieving their goals. NeuroTech Business, our corporate training division, delivers tailored AI and data consulting services and training programs for companies, universities, and other organizations to upskill their teams and meet strategic objectives.
Role Description
We are seeking a Media Buyer for our EdTech platform, NeuroTech. This is a part-time, remote role that involves planning and executing effective media buying strategies to support our marketing efforts. The Media Buyer will be responsible for identifying target audiences, negotiating with media vendors, monitoring campaign performance, and optimizing media plans to meet objectives. Collaboration with the creative and analytics teams will also be key to ensure campaigns align with organizational goals.
Requirements:
- Proven experience as a Media Buyer, Performance Marketer, or in a similar role
- Strong hands-on experience with Meta Ads Manager and Google Ads
- Previous experience in the EdTech, online learning, or education sector is a must
- Strong understanding of customer acquisition, sales funnels, and conversion optimization
- Ability to analyze campaign data and make data-driven decisions
- Experience with A/B testing and performance optimization
- Strong communication and reporting skills
- Ability to work in a fast-paced environment and achieve growth targets
- Preferred Qualifications:
- Experience promoting online courses, learning platforms, or digital education products
- Understanding of tracking tools such as Google Analytics, Meta Pixel, and conversion events
- Experience working with subscription-based products is a plus
