Media Buyer - Healthcare Background

Prof Clinic is looking for a results-driven Media Buyer to join our team and manage paid advertising campaigns across digital platforms.

Key Responsibilities

-Plan, launch, and manage paid advertising campaigns across Snapchat, Google Ads, and Meta Ads.

-Monitor campaign performance and optimize campaigns to achieve marketing objectives.

-Manage advertising budgets and ensure efficient use of campaign spend.

-Conduct audience research and identify relevant targeting opportunities.

-Monitor key performance metrics such as CPC, CPL, CTR, conversions, and ROAS.

-Test different audiences, creatives, and campaign strategies to improve performance.

-Coordinate with the Content and Graphic Design teams to develop effective advertising materials.

-Analyze campaign results and prepare regular performance reports.

-Identify opportunities to improve campaign performance and optimize cost per lead/conversion.

-Stay updated with digital advertising trends and platform updates.

Requirements

-2+ years of experience in Media Buying or Paid Digital Advertising.

-Hands-on experience with Snapchat Ads and Google Ads is required.

-Experience managing and optimizing paid advertising campaigns.

-Previous experience working in the Saudi Market is preferred.

-Previous Healthcare Background or experience working with healthcare, clinics, hospitals, or medical brands is preferred.

-Good understanding of digital advertising KPIs and performance metrics.

-Strong analytical and problem-solving skills.

-Ability to manage advertising budgets and multiple campaigns effectively.

-Good communication and teamwork skills.

Job Details

Company: Prof Clinic
Industry: Medical / Healthcare
Location: Zahraa El Maadi, Cairo