Job Description

Prof Clinic is looking for a results-driven Media Buyer to join our team and manage paid advertising campaigns across digital platforms.

Key Responsibilities

• Plan, launch, and manage paid advertising campaigns across Snapchat, Google Ads, and Meta Ads.

• Monitor campaign performance and optimize campaigns to achieve marketing objectives.

• Manage advertising budgets and ensure efficient use of campaign spend.

• Conduct audience research and identify relevant targeting opportunities.

• Monitor key performance metrics such as CPC, CPL, CTR, conversions, and ROAS.

• Test different audiences, creatives, and campaign strategies to improve performance.

• Coordinate with the Content and Graphic Design teams to develop effective advertising materials.

• Analyze campaign results and prepare regular performance reports.

• Identify opportunities to improve campaign performance and optimize cost per lead/conversion.

• Stay updated with digital advertising trends, platform updates, and best practices.

Requirements

• 2+ years of experience in Media Buying or Paid Digital Advertising.

• Hands-on experience with Snapchat Ads and Google Ads is required.

• Experience managing and optimizing paid advertising campaigns.

• Previous experience working in the Saudi Market is strongly preferred.

• Previous experience in the Healthcare industry is required, preferably with healthcare, clinics, hospitals, or medical brands.

• Good understanding of digital advertising KPIs and performance metrics.

• Strong analytical and problem-solving skills.

• Ability to manage advertising budgets and multiple campaigns effectively.

• Good communication and teamwork skills.

Job Details

Company: Prof Clinic

Industry: Medical / Healthcare

Location: Zahraa El Maadi, Cairo

Work Type: Full-time