Job Description

Role Description This is a full-time, on-site Media Buyer – Medical Projects role based in Cairo, Egypt. The Media Buyer will plan, negotiate, and purchase media across digital and traditional channels to support medical and healthcare-related campaigns. Day-to-day responsibilities include developing media plans aligned with project objectives, executing and optimizing media buys, and monitoring campaign performance against defined KPIs. The role involves collaborating closely with marketing, medical, and creative teams to ensure accurate messaging, audience targeting, and budget efficiency. The Media Buyer will prepare regular performance reports, recommend improvements, stay current with media trends in the healthcare sector, and ensure all campaigns comply with relevant regulations and internal standards.

Qualifications

Strong media planning and media strategy skills, with experience building data-informed plans for medical or healthcare projects.
Demonstrated analytical skills for interpreting campaign data, optimizing performance, and managing budgets efficiently.
Proficiency in media buying across relevant digital and offline channels, including negotiation with vendors and platforms.
Clear and professional communication skills for collaborating with cross-functional teams and external partners.
Experience with advertising and analytics tools (e.g., Meta Ads, Google Ads, Google Analytics, ad servers, dashboards).
Ability to work on-site in Cairo, Egypt, manage multiple projects, and meet deadlines in a fast-paced environment.
Familiarity with healthcare or medical marketing regulations and ethical standards is an advantage.
Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.