Company Description Essence Adverts is a world-class integrated marketing communications agency focused on delivering measurable results for clients. The agency provides end-to-end services, including media production, social media content creation and management, media planning and buying, and technology development. Headquartered in Cairo and Dubai, with operations in Istanbul and Canada, Essence Adverts serves diverse markets across the region. Founded in 2013 as a digital marketing agency specializing in paid search, display advertising, and social media campaigns, the company has steadily expanded its offerings to meet evolving industry needs and drive exceptional performance.
Role Description This is a full-time, on-site Media Buyer/Performance role based in Cairo. The Media Buyer/Performance specialist will manage the planning, execution, and optimization of digital and traditional media campaigns across multiple platforms. Daily responsibilities include analyzing performance data, adjusting media plans, and negotiating with media vendors to secure effective placements. The role involves collaborating with account managers, creatives, and strategy teams to align media activity with client objectives and budgets. The Media Buyer/Performance specialist will also prepare performance reports, identify opportunities for improvement, and stay current with market trends and platform best practices.
Qualifications
- Strong media planning and media buying skills, with experience managing multi-channel campaigns.
- Proficiency in media strategy and performance optimization, including budget allocation and ROI tracking.
- Advanced analytical skills to interpret campaign data, generate insights, and support data-driven decisions.
- Effective communication and collaboration skills to work with internal teams and external partners.
- Experience with digital advertising platforms (e.g., Meta Ads, Google Ads, programmatic tools) and relevant analytics tools.
- Ability to work on-site in Cairo, manage multiple projects, and meet deadlines in a fast-paced environment.
- Bachelor's degree in Marketing, Advertising, Business, or a related field, or equivalent practical experience.
- Previous agency experience and familiarity with regional media markets are beneficial.
