Media Buyer

Hiring a Media Buyer & Marketing Strategist

Location: Cairo, Egypt South 90 Street (Full-time, On-site)

Company Description

Founded in 1993, Siera Light is a pioneer in the Saudi lighting industry, delivering innovative solutions for both decorative and functional lighting needs. Committed to quality, efficiency, and elegance, the company has built a strong reputation for trust and customer satisfaction.

Siera Light offers modern, high-standard lighting options tailored to meet both retail and wholesale demands. Headquartered in Saudi Arabia, the company proudly serves a diverse clientele with a highly experienced team dedicated to excellence and creativity.

Role Description

The Media Buyer will be responsible for executing strategic media buying initiatives, negotiating with platforms and vendors, and continuously analyzing and optimizing ad performance. The role involves close collaboration with the marketing and strategy teams to ensure brand alignment, cost efficiency, and strong campaign results.

Key Responsibilities

• Plan, execute, and manage paid media campaigns across multiple platforms (Meta, Google, TikTok, Snapchat, etc.).
• Develop and oversee content calendars, promotional strategies, and campaign structures aligned with the brand's vision.
• Lead the creative ideation and execution process for campaigns that drive measurable growth.
• Monitor and analyze campaign performance to extract data-driven insights and improve ROI.
• Manage budgets, negotiate placements, and ensure cost-effective media buying.
• Provide strategic recommendations to enhance brand presence and conversion performance.
• Guide and support team members to achieve marketing objectives effectively.
• Take full responsibility for solving challenges and ensuring deadlines and targets are met.

Qualifications & Skills

• Proven experience in media buying, digital marketing, or performance marketing.
• Strong leadership and team management capabilities.
• Deep understanding of marketing funnels, audience targeting, and optimization strategies.
• Analytical and solution-oriented mindset with attention to detail.
• Excellent communication, organizational, and problem-solving skills.
• Ability to transform the brand's vision into actionable marketing plans.
• Fluency in English and Arabic.

At Siera Light, you'll join a forward-thinking team shaping the future of lighting and design.

This role is perfect for someone who's strategic, creative, and driven by impactsomeone who thrives on both numbers and ideas.

If you're ready to lead campaigns, inspire a team, and bring innovative marketing visions to life we'd love to have you on board.

Apply now and be part of a legacy that has been lighting up spaces since 1993.