About Element
At Element, we connect exceptional talent with exceptional careers. Our mission is simpleempower people, elevate careers, and match individuals with opportunities that align with their passion and potential. When you partner with Element, you're partnering with a team that's as invested in your success as you are.
Company Overview
Our client operates in the
beauty-tech SaaS industry, building powerful digital solutions that help beauty and wellness businesses grow, scale, and operate smarter. With a strong emphasis on innovation, performance marketing, and customer success, our client is transforming how service-based businesses attract and retain customers in a competitive digital landscape. Their culture is fast-paced, data-driven, and collaborativeperfect for marketers who thrive on impact and ownership.
Role Overview
As a
Media Buyer, you will own and scale paid acquisition efforts across Snapchat, Instagram, and Google Ads. This role plays a critical part in driving lead generation, customer acquisition, and revenue growth. You'll combine strategic thinking with hands-on execution, using data and experimentation to continuously optimize performance and maximize return on ad spend.
Key Responsibilities
- Plan, execute, and optimize paid media campaigns across Snapchat, Instagram (Meta), and Google Ads
- Manage budgets, audience targeting, bidding strategies, and creative testing to achieve performance goals
- Analyze campaign performance, monitor KPIs (CPA, ROAS, CTR, conversions), and deliver actionable insights
- Collaborate with content and design teams to develop high-performing ad creatives
- Run A/B tests and continuously improve campaign efficiency and scalability
Qualifications
- 36+ years of experience in performance marketing or paid media buying
- Strong hands-on experience with Snapchat Ads, Meta Ads, and Google Ads
- Proven track record of scaling campaigns and improving ROAS in SaaS, tech, or digital-first environments
- Proficiency in analytics tools such as Google Analytics and ad reporting dashboards
- Google Ads and Meta Blueprint certifications are a strong plus
- Strong analytical, communication, and problem-solving skills
