Media Buyer

Company Description VFFIT is a health and wellness brand focused on positively transforming people's lives. The company offers products and services designed to help individuals improve their physical fitness, overall well-being, and long-term health outcomes. VFFIT emphasizes sustainable lifestyle changes, personalized support, and an engaging community experience. Team members contribute directly to empowering clients to achieve meaningful, lasting results in their wellness journeys.

Role Description The Media Buyer at VFFIT is a full-time, on-site role based in New Cairo. The role involves planning, negotiating, and purchasing media space across digital and traditional channels to maximize campaign performance and ROI. Day-to-day tasks include analyzing audience data, monitoring campaign metrics, optimizing budgets and placements, and collaborating with marketing and creative teams to ensure consistent messaging. The Media Buyer will track trends in health and wellness advertising, prepare performance reports, and recommend improvements for future campaigns. This position requires close coordination with internal stakeholders and external partners to ensure campaigns are delivered on time and within budget.

Qualifications

• Proven experience running successful campaigns in the GCC market is a must.
• Candidates should possess strong skills in Media Planning and Media Buying.
• Candidates should possess solid Media Strategy capabilities and Analytical Skills.
• Candidates should possess excellent Communication skills for cross-functional collaboration and vendor management.
• Experience with digital advertising platforms (e.g., Meta Ads, Google Ads) and performance marketing tools is beneficial.
• Familiarity with health and wellness or consumer brands, and understanding of target audience segmentation, is a plus.
• Minimum 2 years of experience in media buying and paid advertising.
• Ability to interpret data, manage budgets, and work in a fast-paced, on-site environment in New Cairo.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.