Company Description
Founded in 2012, Waffarha is a leading savings platform (website and mobile App) in Egypt and expanding to the Gulf. Our primary aim is to provide exclusive deals in the MENA region. Waffarha's mission is to Transform the shopping experience by offering unparalleled deals and savings by Championing the spirit of wise spending in Egypt & MENA.
Key Responsibilities
- Manage ad campaigns, optimize performance, collaborate with creative teams.
- Conduct A/B testing, generate performance reports, explore new channels and technologies, and collaborate cross-functionally for advanced solutions.
- Oversee existing campaigns and optimize their ROI.
- Track, report, analyze, and optimize all digital marketing campaigns and their spending.
- Analyze the effectiveness of all marketing campaigns across online channels.
- Lead and own weekly budgeting and cost reporting for all performance and paid channels.
- Identify new opportunities for Waffarha growth constantly.
- Manage a significant marketing budget, optimizing for Group profitability through channel testing, marketing mix expansion, tactical adjustments, and strategic initiatives.
Qualifications
- 1-3 years of Experience as a Performance Media Buyer.
- BS/MS degree in marketing or a related field.
- Analytical Skills, Ability to analyze complex data sets, identify trends, and make data-driven decisions to continuously optimize marketing strategies and campaigns.
- Strong verbal and written communication skills are essential.
- Proficiency in major platforms like Google Ads, Facebook Ads, Instagram Ads, TikTok Ads and other relevant channels.
- Experience in designing and implementing A/B tests to optimize ad creatives, landing pages, and other campaign elements for better performance.
- Familiarity with setting up and managing remarketing campaigns.
- Understanding of mobile-specific marketing tactics, including app advertising, mobile-optimized ad formats, and responsive design principles for landing pages.
- Basic understanding of content marketing principles and how they integrate with performance marketing strategies to attract, engage, and convert prospects.
- Ability to inspire and motivate team members, provide guidance, and lead by example.
- Strong understanding of current online marketing concepts, user journeys, digital strategy, and best practices. optimized ad formats, and responsive design principles for landing pages.
- Strong understanding of web analytics (experience with Google Analytics - is preferred).
