Media Buying & Performance Marketing Specialist

Media Buying & Performance Marketing Specialist

QETC – Quality Education & Training Consultancy

About QETC

QETC is a leading international education consultancy specializing in Study in Malaysia pathways and student recruitment services. We represent top Malaysian universities and deliver high-impact events, digital campaigns, and student advisory services.

Role Summary

The Senior Digital Marketing & Media Buying Strategist will lead QETC's full marketing function—online, social, digital, and event marketing. This role includes designing the overall marketing strategy, managing campaigns, overseeing media buying across all platforms, and supervising the content/posting specialist.

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and lead QETC's annual marketing strategy.

• Create student-focused funnels for events, digital lead generation, and overall recruitment.

• Set KPIs, manage budgets, and ensure structured reporting.

2. Media Buying & Ads Management

• Plan, execute, and optimize paid campaigns across Meta platforms, Google Ads, TikTok, Snapchat, VK, YouTube, and email marketing tools.

• Ensure strong ROI and low cost‑per‑lead across all campaigns.

3. Content Direction & Creative Leadership

• Define content direction, themes, and messaging for QETC's brand.

• Supervise the content/posting specialist responsible for daily posting, scheduling, and page management.

• Ensure messaging consistency across all platforms.

4. Offline + Online Campaign Integration

• Lead marketing deliverables for events, webinars, and recruitment activities.

• Build funnels, landing pages, email campaigns, and retargeting sequences.

5. Data, Analytics & Reporting

• Monitor performance using analytics dashboards and tracking tools.

• Deliver weekly and monthly reports with insights and optimization recommendations.

Qualifications

• 3–5 years experience in digital marketing, media buying, and multi‑channel advertising.

• Strong track record managing Meta + Google campaigns.

• Experience in education or service‑based industries is an advantage.

• Strong analytical, strategic, and leadership capabilities.

Preferred Skills

• Understanding of student recruitment trends is a plus.

• Experience with CRM systems and automation tools.

• Creative thinking with strong storytelling ability.

Why Join QETC

• Lead marketing efforts for a dynamic and fast-growing consultancy.

• Work on high-impact campaigns influencing student decisions.

• Be part of an ambitious team with significant opportunities for professional growth.

How to Apply

Send your CV and portfolio to: [Confidential Information]