Media & Digital Content Executive

Employment Type: Full-Time

Level: Mid-Level

We are seeking a creative, digitally focused, and results-driven Media & Digital Content Executive to develop engaging digital content, manage social media platforms, support digital campaigns, and strengthen brand presence across online channels. This role will work closely with Marketing, Creative, Design, Communications, and Business teams to deliver high-quality content that increases audience engagement, brand awareness, and digital performance.

Key Responsibilities

• Develop, plan, and execute engaging digital content across social media, websites, email, and other digital channels.

• Create and manage content calendars aligned with marketing campaigns, product launches, and brand objectives.

• Produce written, visual, video, and multimedia content for digital platforms.

• Manage social media channels such as Instagram, Facebook, TikTok, LinkedIn, YouTube, and other relevant platforms.

• Write compelling captions, articles, social posts, website copy, newsletters, and promotional materials.

• Coordinate photography, videography, graphic design, video editing, and other creative production activities.

• Work with designers, agencies, influencers, freelancers, and external creative partners when required.

• Develop short-form video content, reels, stories, animations, and other social-first creative assets.

• Ensure all digital content follows brand guidelines, tone of voice, visual identity, and communication standards.

• Monitor social media trends, audience behavior, competitor activity, and emerging content formats.

• Develop content ideas and creative concepts that improve audience engagement and brand visibility.

• Support digital marketing campaigns, paid-media activities, product promotions, and brand activations.

• Optimize content based on engagement, reach, traffic, conversion, and other performance metrics.

• Track and analyze digital content performance using Google Analytics, Meta Business Suite, social media insights, or similar platforms.

• Prepare regular content-performance reports and provide recommendations for improvement.

• Support website content updates, landing pages, blog posts, and basic SEO initiatives.

• Coordinate content publishing schedules and ensure materials are delivered accurately and on time.

• Maintain organized libraries of digital assets, images, videos, templates, and brand materials.

• Ensure digital content is accurate, relevant, engaging, and aligned with campaign objectives.

• Assist with online events, digital activations, livestreams, webinars, and other media initiatives.

• Identify opportunities to improve content workflows, production efficiency, audience growth, and digital engagement.

Requirements

• Proven experience in Digital Marketing, Content Marketing, Social Media, Media, Communications, Creative Marketing, or a related field.

• Strong understanding of digital content creation and social media management.

• Excellent writing, editing, storytelling, and communication skills.

• Experience creating content for platforms such as Instagram, TikTok, Facebook, LinkedIn, YouTube, and websites.

• Experience with content creation tools such as Canva, Adobe Creative Cloud, CapCut, Photoshop, Premiere Pro, or similar platforms is an advantage.

• Basic knowledge of photography, videography, video editing, graphic design, and visual storytelling.

• Strong understanding of social media trends, digital audience behavior, and platform algorithms.

• Experience managing content calendars and coordinating multiple campaigns simultaneously.

• Knowledge of SEO, Google Analytics, Meta Ads, social media analytics, and digital performance measurement is an advantage.

• Strong creative thinking and ability to develop original content concepts.

• Ability to adapt content for different audiences, platforms, formats, and communication objectives.

• Strong project management and organizational skills with excellent attention to detail.

• Ability to work effectively with Marketing, Design, Communications, Sales, and external creative teams.

• Strong analytical skills and ability to interpret content-performance data.

• Ability to work under tight deadlines in a fast-paced digital environment.

• Proactive, creative, adaptable, and willing to experiment with new content formats and technologies.

• Diploma or Bachelor's degree in Marketing, Communications, Media, Journalism, Digital Marketing, Creative Media, or a related field is preferred.

• A portfolio demonstrating previous digital content, social media, video, design, or creative work is an advantage.

What We Offer

• Opportunity to develop and manage digital content across multiple high-impact platforms.

• Exposure to social media, digital marketing, content strategy, paid media, video production, SEO, analytics, and brand development.

• Opportunity to work closely with creative, marketing, communications, sales, and business teams.

• Hands-on experience with digital campaigns, content production, social media growth, and audience engagement.

• Opportunity to experiment with emerging technologies, AI-assisted content creation, and new digital media formats.

• Career progression into Senior Content Executive, Digital Marketing Manager, Content Strategist, Social Media Manager, Digital Content Manager, Brand Manager, or Head of Digital Marketing roles.

• A creative, collaborative, and digitally driven working environment.

• Professional training, creative development, mentorship, and career growth opportunities.

• • Competitive compensation, performance incentives, and comprehensive benefits package.