About The Role
Plan and execute media strategies that maximize reach, frequency, and impact. You'll analyze data, negotiate placements, and optimize campaigns across OOH, TV, radio, and digital channels.
Responsibilities
- Develop comprehensive media plans aligned with campaign objectives
- Analyze audience data and media consumption patterns
- Negotiate rates and placements with media vendors
- Manage media budgets and optimize spend allocation
- Monitor campaign performance and provide insights
- Collaborate with creative teams on placement strategies
- Present media recommendations to clients
- Stay updated on media landscape and emerging channels
Requirements
- 4+ years of media planning experience
- Deep knowledge of Egyptian and regional media landscape
- Proficiency in media planning tools and analytics platforms
- Strong negotiation and vendor management skills
- Excellent numerical and analytical abilities
- Experience managing budgets of $500K+
- Bachelor's degree in Marketing, Advertising, or related field
- Fluency in English and Arabic
Nice to Have
- Experience with programmatic media buying
- Knowledge of attribution modeling and measurement
- Certifications from Google, Facebook, or media platforms
- Understanding of outdoor and OOH measurement
The Team
Our Media team combines strategic thinking with execution excellence, working across traditional and digital channels to deliver measurable results for clients throughout the region.
