Membership Marketing Manager

The Membership Marketing Manager owns all promotional and acquisition marketing for the QC Membership programme. This includes campaign strategy and planning, day-to-day campaign management, media and creative agency oversight, ambassador and creator programmes, social media and content publishing, performance tracking, and budget management.

This role operates as a strategic partner to the Membership team. The Membership Marketing Manager translates commercial objectives and programme developments into marketing plans, campaigns, and audience-facing communications — ensuring marketing activity is always aligned with what the Membership team is building and delivering.

The role also coordinates closely with the broader QC+ and QC marketing teams, as the membership program interacts with the entire portfolio.

This role owns:

• Campaign strategy, planning, and day-to-day management for QC Membership
• Creative and media agency management
• Campaigns calendar and publishing timeline
• Ambassador and creator relationships, content, and campaigns
• QC Membership social media presence (through agency, with guidance from the Social Media & Content Strategist)
• Performance tracking, reporting, and optimisation
• Liaison with the Membership team on programming and events
• Alignment with the QC Marketing team on brand usage, campaign coordination, and publishing calendars — ensuring all membership marketing is consistent with the QC brand while independently planning and executing campaigns for the membership programme
• Marketing budget management for all membership go-to-market initiatives

Key Responsibilities

1. Campaign Strategy & Planning

• Develop and execute the go-to-market strategy for QC Membership launches, tier promotions, seasonal pushes, and promotional cycles
• Lead acquisition strategy and integrated campaign planning across awareness, consideration, and conversion stages
• Design and optimise the full marketing funnel from initial awareness to membership conversion
• Define audience targeting, segmentation, and messaging strategy across all funnel stages
• Build and manage a structured campaigns calendar with clear publishing timelines, coordinated with the broader QC marketing calendar

2. Day-to-Day Campaign Management

• Manage the end-to-end execution of membership marketing campaigns, from briefing through to deployment and post-campaign review
• Ensure campaigns are delivered on time, on brand, and within budget
• Oversee the membership landing page structure, UX, and conversion optimization

3. Agency & Media Agency Management

• Develop structured briefs and manage creative agencies to ensure quality, brand alignment, and timely delivery
• Define media strategy and manage the media agency relationship, ensuring performance-driven media planning, buying, optimisation, and reporting
• Set clear performance expectations and SLAs for all agency partners
• Conduct regular agency performance reviews
• Coordinate with the Digital Marketing Specialist on paid campaigns and broader performance marketing insights and best practices

4. Ambassador & Creator Programme

• Develop and manage the ambassador and creator programme to support membership awareness, credibility, and conversion
• Identify, recruit, and cultivate relationships with ambassadors, creators, and key opinion leaders relevant to the QC Membership audience
• Negotiate deliverables, manage content production timelines, and ensure creator output is aligned with brand positioning and campaign objectives
• Integrate ambassador and creator campaigns into the broader membership marketing calendar
• Track programme performance against acquisition and engagement targets

5. Performance Tracking & Reporting

• Define and track KPIs including cost per acquisition, conversion rate, funnel efficiency, campaign ROI, and audience growth, in close collaboration with the media agency and the Paid Media Specialist
• Develop structured performance reports in partnership with the media agency and the Paid Media Specialist, and present campaign outcomes, insights, and recommendations to leadership
• Use data to continuously optimise campaign strategy, channel mix, messaging, and budget allocation
• Conduct post-campaign reviews with clear learnings and actionable next steps

6. Membership Team Partnership

• Act as the primary marketing partner to the Membership team, maintaining a close working rhythm to stay aligned on programming, events, acquisition targets, and member experience developments
• Ensure marketing campaigns are timed and positioned to support Membership initiatives — including events, exclusive experiences, and tier-based promotions

7. QC Marketing Team Alignment & Cross-Portfolio Coordination

• Maintain close alignment with the QC Marketing team to ensure all membership marketing is consistent with the QC brand
• Coordinate campaign timing, messaging, and publishing calendars with the QC Marketing team
• Ensure brand guidelines, visual identity, and tone of voice for membership communications are aligned with QC brand standards
• Align membership campaign timing with broader QC+ activations — including F&B events, Art Basel programming, gallery openings, and partnership announcements — to leverage cross-promotion and portfolio synergies

8. Budget Management

• Own and manage the marketing budget allocated to membership go-to-market initiatives, including media, creative production, ambassador programmes, and campaign activations
• Ensure budget allocation is aligned with campaign priorities and commercial targets
• Provide regular budget reporting and flag risks or reallocation needs to direct report
• Track spend against performance to ensure efficient use of marketing investment

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 8 to 10 years of experience in marketing, with strong experience in campaign planning, brand marketing, and performance marketing
• Proven experience managing integrated marketing campaigns across awareness, consideration, and conversion stages
• Strong experience managing creative and media agencies, including briefing, performance management, and budget oversight
• Experience developing and managing ambassador, influencer, or creator programmes
• Demonstrated ability to work cross-functionally as a marketing partner to commercial or product teams
• Experience in membership, subscription, hospitality, lifestyle, or cultural sectors is preferred
• GCC or Middle East experience is strongly preferred
• Strong commercial and performance-driven mindset, with the ability to connect marketing activity to acquisition and revenue outcomes
• Strategic thinker with strong go-to-market planning capability
• Highly analytical and data-informed decision maker
• Strong agency management and briefing skills
• Structured and disciplined in campaign management, calendar planning, and budget oversight
• Comfortable operating in a fast-moving environment where multiple campaigns, stakeholders, and agency relationships need to be managed simultaneously
• Clear communicator with strong stakeholder alignment skills