Mienta Marketing Executive

About Bouri

Established in 1976, Bouri Group is an establishment of diverse business operations including manufacturing, importing, exporting, retail and distribution of small domestic appliances, non-electric houseware/cookware, outdoor equipment, gas water heaters and central heating solutions. As an exclusive agent for some of the world's leading brands, Bouri has introduced the Egyptian market to international renowned names such as Mienta, Pyrex, Coleman, Thermos, Campingaz, Metaltex and TVS.

In addition to being one of the biggest distributers in Egypt with trade channels across the entire country, the group also runs its own chain of retail outlets Bouri Center, with 4 branches across several cities as well as an online store.

In 1991 Bouri Group inaugurated its factory and began manufacturing and assembling small domestic appliances, gas water heaters and stainless-steel cookware. Producing under brand license from Mienta (SDAs and Gas water heaters) and La Vita (cookware), its range of products cover the following categories: food preparation, home & linen care, gas water heaters and cookware.

Heatmaster, another subsidiary is also the sole agent, for leading European brands in the fields of central heating, central hot water and swimming pool heating such as De Dietrich Thermique, Vogel & Noot, Faral, Henco and Maltezos.

With over 400 dedicated employees, we promise to offer the highest quality of products that incorporate European technology and expertise to the largest number of customers in the Egyptian and International markets. We also continuously invest in our people, providing them with a friendly and motivating work environment allowing them to grow and reach their highest potential.

About the Role

As a Marketing Executive, you'll play a key role in bringing our brand to life. You'll support marketing campaigns across digital, print, and on-ground channels, help create engaging social media content and branding materials, and coordinate with agencies, vendors, and printers to ensure everything runs smoothly. You'll also assist with product launches, packaging, and photoshoots, while supporting the planning and execution of marketing initiatives that drive real impact.

Roles and responsibilities

• Understand current and new products, their features, selling points and competitors through regular market visits and online research.
• Plan and run activities to reach the target audience through channels like social media, print and TV.
• Come up with ideas for marketing campaigns.
• Help prepare the yearly marketing plans.
• Coordinate with external vendors for events and campaigns, ensuring quality deliverables within the expected timelines.
• Help in creating social media content and digital campaigns to boost brand awareness.
• Develop branding materials such as calendars, giveaways and product catalogues.
• Prepare briefs for product photoshoots and attend shoots to make sure they are done properly.
• Assist with general marketing activities as needed.
• Manage packaging design, production and ensuring all artwork is updated in the filing system.
• Check packaging requirements to make sure all information is correct and consistent.
• Attend printing of local packs to ensure consistency across all products
• Support the team with internal department or company tasks.
• Do any other tasks assigned by the direct manager.

Qualification:

• BSc/BA in marketing, communications or equivalent
• 1-3 years experience as marketing executive or similar role

Key Skills:

• Fluent in both Arabic & English (spoken & written)
• Strong planning and organizational skills
• Detail-oriented with adaptability
• Proficient in MS Office (Word, Excel, PowerPoint)
• Familiar with Canva
• Must have a car

Core Competencies:

• Able to multitask and work under pressure
• Team player with high accountability and ethics
• Motivated to learn and grow
• Open to feedback and collaboration