Online Brand Strategy Manager (Saudi Market)

Role Overview

This role carries the key responsibility of truly grounding the brand in the Saudi market. You will focus on our three core categories, pushing growth and brand building on Amazon.sa & Noon and, lead growth strategy, content marketing, and user acquisition, directly driving sales conversion and localized brand awareness based on deep understanding of Saudi local culture, consumer insights, and the social media.

What we expect from you is not executing a pre-set plan, but genuine local decision-making authority: use your local insight to define how e-commerce should be done in a right way in Saudi Arabia — while covering localized coordination across all categories on top of the core-category focus.

Key Responsibilities

1. Local Content Marketing & User Growth

Collaborate deeply with the MKT team to plan and execute social media content targeting Saudi users (Instagram / TikTok / Snapchat), local KOL collaborations, and advertising campaigns and produce marketing assets matching with Saudi market to drive brand awareness and traffic growth.

2. Localized product pages & User Reach

Based on Saudi consumers search and purchase behavior, lead the localization of core-category product pages and Arabic SEO/ASO to improve organic traffic and conversion.

3. Local Platform Resource Acquisition

Build and maintain relationships with KSA Amazon and Noon and secure marketing/deal resources, campaign slots, and category collaborations, and lead platform campaign and promotional activities.

4. Ad Performance & ROI Optimization

Track core metrics (CPC, ACOS, ROI, conversion rate) and continuously optimize ad efficiency, and have weekly/monthly review to build growth playbooks.

5. Market Insight & Competitive Monitoring

Regularly analyses of competitions, consumer demands, and opportunities in Saudi, providing local insight for product product assortment, pricing, and marketing strategy.

6. Core Category Focus & Brand Awareness Growth

Focus on the three core categories — Audio, Mobile Accessories, and Smart Home Security Cameras — to win first, driving overall Saudi GMV/growth rate and core-category market share at the brand-awareness level.

Qualifications

Must Have

• Local background: Saudi national, or long-term resident of Saudi Arabia (≥ 10 years) with deep familiarity with local culture, consumers, and the e-commerce ecosystem
• Language: Native (or near-native) Arabic; English as a working language.
• Experience: 3+ years in e-commerce growth / digital marketing; experience with Saudi shopping websites such as Amazon.sa, Noon, or TikTok Shop is preferred.
• Category experience: Familiarity with local go-to-market plan in at least one of Audio, Mobile Accessories, or Smart Home Security Cameras is preferred
• Social media: Familiar with major Saudi social platforms (Instagram / TikTok / Snapchat) and local KOL collaboration models
• Data: Ability to interpret core metrics (CPC, ACOS, conversion rate) and drive growth decisions accordingly

Nice to Have

• Experience in consumer electronics, 3C digital, or smart home categories
• Familiarity with Arabic SEO/ASO and the local search engine ecosystem
• Existing local channel / platform / influencer resources in Saudi Arabia

Working Language & Cross-Cultural Collaboration

The primary working language is English. Collaboration with HQ teams requires strong cross-cultural communication skills and the ability to navigate different working habits and time zones.