About The Role
This is a paid advertising creative role, not a social media or content posting job.
You will own the creative strategy and execution for paid campaigns across Meta, TikTok, and Google Search for clients in UAE and Saudi Arabia.
Your job is to design ad concepts that convert.
You will work directly with media buyers and designers to build, test, and scale creatives based on performance.
If you do not understand ad platforms, formats, objectives, and how creative impacts results, do not apply.
What You Will Actually Do3. Creative Direction & Coordination4. Media Buyer Collaboration
- Paid Ads Creative Strategy
- Design ad concepts specifically for:
- Meta (Feed, Reels, Stories, Lead Forms, WhatsApp)
- TikTok (In-Feed, Spark Ads)
- Google Search (ad copy, angles, keyword-intent alignment)
- Match creatives to:
- Funnel stage
- Campaign objective
- Business model (lead gen, high-ticket, local services)
- Recommend the right platform and format based on client goals
- Campaign & Concept Creation
- Create campaign angles, hooks, and offers
- Write high-converting scripts in Arabic and English
- Structure ads for short-form performance, not branding
- Build creative variations intentionally to support testing and scaling
- Brief designers and video producers with:
- Clear visual direction
- Placement-specific requirements
- Shot lists and text hierarchy
- Ensure creatives follow platform best practices and specs
- Maintain quality and clarity across all assets
- Work closely with media buyers on:
- Weekly creative testing plans
- Performance reviews
- Iteration based on data
- Understand and react to metrics:
- CTR, CPC, CPL, CPA
- Hook performance
- Ad fatigue
- Client Interaction
- Join onboarding and creative review calls
- Present ideas clearly and confidently
- Push back when client requests do not align with performance
- Translate feedback into actionable creative improvements
- Research & Reporting
- Study top-performing UAE and KSA ads
- Break down why ads work
- Track cultural, seasonal, and platform trends
- Prepare monthly creative summaries:
- What worked
- What failed
- What to test next
Requirements
- Fluent Arabic (written and spoken)
- Strong English
- Direct experience creating ads for UAE or Saudi Arabia
- Experience in at least two of the following industries:
- Real estate
- Restaurants / F&B
- Clinics / aesthetic clinics
- Business setup
- Hospitality
- Strong understanding of GCC cultural nuances
- Proven experience writing Arabic ad scripts
- Confident presenting ideas on client calls
- Strong understanding of Meta, TikTok, and Google Search ads
- Must provide a real portfolio (no theory decks)
This is not an admin role.
This is not a social media assistant role.
Benefits
Real lead volume, real pressure, real learning
Freedom to test angles, hooks, formats aggressively
Fully remote
