Paid Media Executive - Saudi National

Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).

Tahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun, here teamwork rules and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia's B2B and B2C large-scale events scene.

Be part of something BIG with Tahaluf's series of record-breaking events: LEAP and Cityscape - the largest events in the world in their respective fields of tech and real estate; Black Hat MEA - a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East - the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector.

Join our ambitious and highly committed team, unafraid to push boundaries and disrupt the status quo. From day one, you'll dive into large-scale projects under the guidance of a supportive leadership team that will encourage your personal development and open doors to new opportunities.

Job Description

We are seeking a dynamic and data-driven Paid Media Executive to join our growing team. With a high volume of campaigns and ads to manage, we are looking for an individual with 1-2 years of experience in paid media marketing to support our digital marketing efforts across multiple event portfolios.

Reporting directly to our Digital Marketing Manager - Paid Media Lead, this position offers significant opportunities for growth and development within a fast-paced and rapidly expanding business.

What you will do:

• Campaign Management: Execute and manage paid media campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), and LinkedIn Ads.
• Data Analysis: Analyse campaign performance data to identify patterns, gaps, and opportunities for optimisation. Monitor key metrics such as cost per acquisition (CPA), click-through rates (CTR), and conversion rates (CVR).
• Audience Building: Develop and refine audience targeting strategies to maximise campaign effectiveness.
• A/B Testing: Implement and analyse A/B tests to improve ad performance and messaging.
• Copywriting: Write compelling ad copy with guidance provided, ensuring alignment with campaign objectives.
• Reporting: Provide regular performance reports to the digital marketing managers, highlighting insights and actionable recommendations.
• Strategic Input: Contribute ideas for improving paid media performance, including innovative approaches to targeting, messaging, and platform utilisation.

Deliverables and Strategic Priorities:

• Gain a deep understanding of Tahaluf's business, previous paid media campaigns, and results.
• Drive measurable improvements in paid media performance, contributing to the continued growth of registration numbers.
• Support the digital marketing managers in each portfolio with campaign execution and data analysis.
• Be prepared to join and contribute to a high-performing team that is applying industry best practices and making positive wholesale changes.

Qualifications

What you will bring:

• Technical Skills: Proficiency in Google Analytics, Google Ads, Meta Ads, and LinkedIn Ads is essential.
• Education: A degree in marketing, business (with a major in marketing), or a related field is preferred
• Experience: 1-2 years of hands-on experience in paid media marketing. Experience with events is not mandatory.
• Analytical Mindset: Strong ability to interpret data, identify trends, and make data-driven decisions.
• Adaptability: Comfortable working in a fast-paced environment.
• Initiative: Beyond task execution, the ideal candidate will proactively identify opportunities for improvement and take ownership of their work.

Additional Information

Please note this role is open to Saudi Nationals only

What you will get:

• Medical Insurance for you and your family
• Annual leave 25 days
• Remote working on Sundays
• Working anywhere 4 weeks every year

Domestic Relocation Package*:

• Paid flight to Riyadh for you and your family (up to a max of three children)
• 30 days of accommodation in a four-star serviced apartment from your arrival date, with GMC transport to the office, or a one-off payment of SAR 5,000
• Up to SAR 2,500 reimbursement of shipping goods and/or excess baggage costs

*If eligible

We don't just accept difference, we celebrate it. We base hiring decisions on relevant qualifications and merit. We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes, please let us know.