Part-time PPC / Meta Ads Specialist

m i r a l.l.c

Fresher

United Arab Emirates

Posted 3 hours ago

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Job Description

We are looking for a Part-time PPC / Meta Ads Specialist to take ownership of the day-to-day management and optimization of multiple advertising accounts.

The role is focused on hands-on campaign management, performance analysis, testing, and continuous optimization.

What You Will Do

Launch and set up advertising campaigns in Meta Ads
Monitor campaign performance on a daily basis and respond promptly to changes
Optimize budgets, audiences, placements, and campaign structures
Analyze key performance metrics and identify the reasons behind performance drops
Test new audiences, offers, and advertising creatives
Provide recommendations for new advertising creatives
Monitor the accuracy of tracking and conversion events
Prepare regular performance reports
Discuss results, challenges, and optimization ideas with the PPC Team Lead
Troubleshoot issues related to advertising accounts, ads, and moderation

Requirements

Strong hands-on experience with Meta Ads
Experience independently managing multiple advertising accounts simultaneously
Good understanding of performance marketing and key metrics such as CPL, CPA, CTR, CPM, CR, etc
Ability to identify optimization opportunities and make data-driven decisions independently
Hands-on experience with Lead Generation campaigns
Good understanding of cold audiences, retargeting, and Lookalike audiences
Experience testing different audiences and advertising creatives
Strong attention to detail when working with advertising budgets
Ability to manage your area of responsibility independently without constant supervision
Working English for advertising platforms, ad copy, and day-to-day work communication

Nice to have