Job Discerption:
- Develop and implement comprehensive growth marketing strategies for VAS subscription products
- Analyze market trends, customer behavior, and competitor activities to identify growth opportunities
- Create and execute customer acquisition campaigns to drive subscription sign-ups
- Implement retention strategies to reduce churn and increase customer lifetime value
- Utilize analytics tools to track and analyze key performance indicators (KPIs)
- Make data-driven decisions to optimize marketing campaigns and improve overall performance
- Collaborate with product, design, and content teams to ensure cohesive and effective marketing campaigns
- Work closely with sales teams to align marketing efforts with revenue goals
- Conduct A/B testing and other experiments to optimize marketing channels and messaging
- Continuously iterate on strategies based on performance data and industry best practices
- Manage marketing budgets effectively to achieve maximum ROI/GM
- Provide regular reporting on budget utilization and performance metrics
- Collaborate with content creators to develop compelling and engaging marketing materials
- Ensure consistency of messaging across all customer touchpoints
Requirements
Bachelor's degree in business administration, marketing or any related field.
- 2-3 years of experience as a senior Performance and growth marketing role, preferably within the technology or subscription services industry
- Demonstrated success in driving Performance and Growth for VAS subscription products
- Strong analytical skills with the ability to interpret data and translate it into actionable insights
- Ability to think strategically and develop innovative marketing approaches to achieve business objectives
- Excellent collaboration and communication skills to work effectively with cross-functional teams
- Track record of achieving and exceeding key performance indicators and business goals
- Google Ads certification is preferred
- Knowledge of VAS-oriented marketing agencies around the MEA region is highly preferred
