Performance Associate Director

About Carat

Carat, part of the dentsu network, is the world's first media agencyand today partners with some of the most storied and innovative brands globally. Built on the principle of Designing for People, Carat uses deep human understanding, data, and creativity to craft media strategies that drive both connection and growth.

At Carat, people are encouraged to challenge conventions and harness creativity while shaping the future of media for leading brands worldwide.

About the Role

The Performance Associate Director leads cross-channel performance strategies and oversees the execution, optimization, and measurement of campaigns that drive business results. The role provides strategic direction, manages day-to-day performance operations, and supports team development.

Key Responsibilities

• Lead performance strategy across paid social, search, programmatic, and other channels.
• Oversee campaign planning, execution, optimization, and reporting.
• Analyze performance data to identify insights and improvement opportunities.
• Manage budgets, pacing, forecasting, and performance KPIs.
• Collaborate with internal teams to refine targeting, messaging, and measurement.
• Guide and mentor performance specialists to ensure consistent delivery and operational excellence.

Requirements

• 710 years of experience in performance marketing.
• Strong understanding of major performance platforms and optimization principles.
• Proven experience delivering performance outcomes and managing multi-channel campaigns.
• Strong analytical, communication, and leadership skills.