Job Description:
About The Role
The Performance Associate Director leads cross-channel performance strategies and oversees the execution, optimization, and measurement of campaigns that drive business results. The role provides strategic direction, manages day-to-day performance operations, and supports team development.
Key Responsibilities
- Lead performance strategy across paid social, search, programmatic, and other channels.
- Oversee campaign planning, execution, optimization, and reporting.
- Analyze performance data to identify insights and improvement opportunities.
- Manage budgets, pacing, forecasting, and performance KPIs.
- Collaborate with internal teams to refine targeting, messaging, and measurement.
- Guide and mentor performance specialists to ensure consistent delivery and operational excellence.
Requirements
- 7–10 years of experience in performance marketing.
- Strong understanding of major performance platforms and optimization principles.
- Proven experience delivering performance outcomes and managing multi-channel campaigns.
- Strong analytical, communication, and leadership skills.
Location:
Dubai
Brand:
Carat
Time Type:
Full time
Contract Type:
Permanent
