Performance Marketing Executive

Performance Marketing Executive

Experience: Minimum 3 years

Employment type: Full-time

About the role

We are looking for a Performance Marketing Executive who can own paid campaigns, turn data into clear recommendations, and communicate confidently with clients. You should be equally comfortable optimizing a campaign, building a dashboard, and presenting results and next steps to stakeholders.

Key responsibilities

• Plan, launch, manage, and optimize paid campaigns across Google Ads, Meta Ads, and other relevant channels.
• Manage budgets, targeting, bidding, creative tests, and landing page experiments against agreed business goals.
• Track performance through GA4 and platform analytics, and work with technical teams to improve conversion tracking and data quality.
• Build and maintain clear dashboards using Looker Studio, Power BI, or similar tools. Report on metrics such as leads, conversion rate, cost per acquisition, return on ad spend, and revenue.
• Use data and sound analytical judgment to identify trends, explain performance changes, and recommend practical improvements.
• Lead regular client calls, present campaign results, explain recommendations, and manage questions and expectations professionally.
• Prepare persuasive presentations, performance reviews, and proposals for clients and internal stakeholders.
• Use AI tools to support research, reporting, creative ideation, and analysis while checking outputs for accuracy and protecting client data.
• Stay current with developments in performance marketing, including AI-powered campaigns, measurement, attribution, and creative testing. Evaluate new features through structured experiments before recommending wider use.

What we're looking for

• At least 3 years of hands-on performance marketing experience with direct responsibility for paid campaigns and budgets.
• Strong working knowledge of Google Ads and Meta Ads; experience with additional paid channels is an advantage.
• Practical experience with GA4, conversion tracking, and data dashboards.
• Strong analytical skills and the ability to turn complex campaign data into clear actions.
• Excellent client communication and presentation skills, including the confidence to explain results and recommendations to senior stakeholders.
• Experience using AI tools productively and responsibly in marketing workflows.
• A test-and-learn mindset and a demonstrated ability to keep up with changes in advertising platforms.