About the Role:
We are looking for a results-driven Performance Marketing Executive to manage and optimize our digital acquisition activities with a strong focus on lead generation, conversions, revenue, and ROI.
The ideal candidate must have hands-on experience in performance marketing, paid advertising, SEO, conversion optimization, analytics, and campaign performance.
Key Responsibilities:
- Plan, launch, manage, and optimize performance marketing campaigns across Google Ads, Meta Ads, and other relevant paid platforms.
- Manage campaigns focused on lead generation, conversions, bookings, and revenue.
- Develop and optimize Google Search, Display, Performance Max, and other relevant campaign types.
- Conduct keyword research, competitor analysis, audience targeting, and campaign segmentation.
- Monitor and optimize CPC, CPL, CPA, CTR, conversion rate, ROAS, and overall campaign profitability.
- Own and execute the company's SEO strategy, including:
- Keyword research
- On-page SEO
- Technical SEO
- Website optimization
- Internal linking
- SEO content requirements and briefs
- Search ranking and organic traffic growth
- Competitor SEO analysis
- Use tools such as Google Analytics 4, Google Search Console, Google Tag Manager, Google Ads, Meta Ads Manager, and SEO tools to monitor performance.
- Set up and monitor conversion tracking, pixels, events, UTM parameters, and attribution.
- Analyze customer journeys and identify opportunities to improve landing pages and conversion rates.
- Conduct A/B testing of campaigns, audiences, landing pages, and other performance variables.
- Work closely with the sales team to ensure marketing-generated leads are relevant and converting.
- Prepare regular performance reports with clear insights, recommendations, and action plans.
- Stay updated on changes to Google Ads, Meta Ads, SEO algorithms, tracking, attribution, and performance marketing best practices.
Required Skills & Experience:
- 2–3+ years of hands-on performance marketing experience.
- Strong experience managing Google Ads and Meta Ads campaigns.
- SEO experience is mandatory.
- UAE experience is mandatory and must be residing in UAE.
Salary: 4000
Working days: Monday to Saturday
