Performance Marketing Intern

Job Description

Performance Marketing (80%)

Build, launch and manage campaigns on Meta (Facebook, Instagram) and Google (Search, Performance Max, Shopping)
Maintain account hygiene: negative keywords, audience exclusions, budget pacing, bid adjustments
Plan and run structured A/B tests on creatives, copy, audiences and landing pages
Brief and rotate ad creatives with the design team to minimize creative fatigue
Track ROAS, CPA, CTR and conversion rate; flag problems the same day
Maintain tracking: Meta Pixel and Conversions API, GA4, Google Tag Manager, UTMs
Deliver a weekly performance report and a monthly review with recommendations
Document every account and process in a shared playbook

Other Marketing Responsibilities (20%)

Support email campaigns (setup, segmentation, QA)
Help with social content, competitor ad monitoring and promotions
Assist with in-store and event activations when needed

Requirements

A genuine eagerness to learn performance marketing; no prior paid campaign experience required, we will train you
A true gen ai native
Comfort with numbers and spreadsheets (Excel or Google Sheets)
Clear written English
Eligible to undertake a paid internship in the UAE
Any exposure to Meta or Google Ads (coursework, freelance, own project or certification)
GA4 and Google Tag Manager experience
E-commerce or D2C experience (Shopify a plus)
Basic design skills (Canva, CapCut)
Interest in pets or pet nutrition

Benefits

Monthly stipend
Structured training in paid media, then hands-on work on a live ad account
Direct mentorship from the marketing lead
Potential conversion to a full-time role based on performance