Performance Marketing Lead

About Converted:

Converted is an AI-driven AdTech and marketing automation platform building the digital commerce infrastructure of the MENA region. We serve 5,000+ businesses across Egypt and Saudi Arabia and are expanding regionally.

We are looking for a Performance Marketing Lead with proven experience working on paid media. He/she will own and manage key aspects of the Converted Brand and performance marketing activities within paid social and SEM.

This candidate thrives in a fast-paced, data-driven environment, possesses strong leadership skills, and brings an entrepreneurial work style and mindset.

Job Responsibilities:

• Develop & Oversee Performance Marketing Strategies: Drive customer acquisition and revenue growth.
• Leverage the expertise of Business Development: Partner closely with Business Development to drive revenue growth.
• KPIS Tracking & Measurement: Set and monitor KPIs for campaign success.
• Team Leadership & Management: Lead, mentor, and manage a team of specialists.
• Campaign Guidance: Provide guidance on execution, optimization, and tools.
• Data Analysis & Insights: Analyze campaign data and provide actionable insights.
• Client Understanding: Understand client goals and tailor solutions accordingly.
• Multi-Platform Campaign Management: Oversee campaigns across Google Ads, Meta Ads, TikTok, LinkedIn, etc.
• Testing & Innovation: Identify opportunities for testing and experimentation.
• Market & Competitor Analysis: Stay updated on trends and analyze competitors.
• Budget Management & Reporting: Manage budgets, forecast, and report on key performance metrics.

Job Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in performance marketing, with a proven track record of success in driving measurable results.
• Experience leading and managing high-performing marketing teams.
• Experience with a variety of digital marketing channels, including Google Ads, Meta Ads, and social media advertising etc.
• Adaptability and the ability to thrive in a fast-paced environment.
• Strong analytical and data interpretation skills with proficiency in data analysis tools (e.g., Google Analytics, Data Studio).
• Experience in managing and optimizing marketing budgets effectively.
• Excellent written and verbal communication and presentation skills.