Role Overview:
The Performance Marketing Manager will be responsible for planning, executing, optimizing,
and scaling user acquisition campaigns focused on acquiring paying subscribers.
- Credit Card subscriptions
- Apple Store Billing
- Google Play Billing
The ideal candidate should have strong hands-on experience in performance marketing for
subscription-based digital products, mobile apps, streaming platforms, or fintech/e-commerce
businesses.
Key Responsibilities:
5- Customer Acquisition
- Develop and execute paid acquisition strategies to drive subscriber growth
- Manage campaigns across:
- Meta Ads (Facebook & Instagram)
- Google Ads (UAC, Search, Display, YouTube)
- TikTok Ads
- DSPs and affiliate channels
- Optimize campaigns toward:
- Paid subscriptions
- ROAS
- CAC
- LTV
- Retention quality
2- Subscription & Billing Optimization
- Drive acquisition focused on:
- Credit card payments
- Apple App Store billing
- Google Play billing
- Work closely with product and technical teams to improve conversion funnels and
- payment success rates
- Analyze subscription drop-offs and optimize onboarding and checkout flows
3-Analytics & Reporting
- Monitor and report on:
- CAC
- CPI
- Conversion rates
- ROAS
- Subscription retention
- Cohort performance
- Build dashboards and performance reports for management
- Use attribution and analytics tools such as:
- AppsFlyer
- Firebase
- Google Analytics
- Adjust
- Mixpanel (preferred)
4- Creative & Growth Optimization
- Lead A/B testing initiatives for creatives, landing pages, and app store assets
- Coordinate with design and content teams to produce high-performing ad creatives
- Continuously identify growth opportunities and scaling strategies
5- Agency & Partner Management
- Manage media buying agencies and external partners where applicable
- Ensure proper tracking implementation and campaign governance
Requirements
- Bachelor's degree in business administration, mass communication or any other related field
- 7+ years of experience in performance marketing or growth marketing
- Strong experience managing mobile app acquisition campaigns
- Proven experience acquiring paying customers for subscription-based services
- Experience with:
- Apple Store subscriptions
- Google Play subscriptions
- Credit card acquisition funnels
- Strong analytical and reporting skills
- Hands-on experience with Meta and Google campaign optimization
- Experience in entertainment, OTT, gaming, fintech, or subscription apps is highly
- preferred
