Description:
The Performance Marketing Manager – Crypto is responsible for leading and optimizing digital marketing campaigns to drive client acquisition, trading volume, and platform growth. The role focuses on managing paid media strategies across digital channels while leveraging data-driven insights to maximize ROI and campaign performance in the crypto ecosystem.
Main tasks and responsibilities
- Develop and implement performance marketing strategies to drive user acquisition and trading activity.
- Manage paid advertising campaigns across platforms such as Google Ads, Meta Ads, Twitter (X), TikTok, and crypto-specific networks.
- Optimize campaigns based on performance metrics such as CPA, CAC, conversion rates, and ROI.
- Manage marketing budgets and ensure optimal allocation across channels.
- Conduct A/B testing on ads, landing pages, and campaigns to improve performance.
- Monitor campaign performance and provide actionable insights to improve results.
- Collaborate with product, analytics, and creative teams to align marketing initiatives.
- Stay updated with crypto marketing trends, regulations, and industry developments.
- Manage external marketing agencies and advertising partners when required.
- Lead and mentor performance marketing specialists within the team.
Education & Experience
- Bachelor's degree in Marketing, Business, or Digital Media.
- 5+ years of experience in performance marketing or digital acquisition.
- Experience in crypto, fintech, trading, or blockchain industries preferred.
- Strong knowledge of paid media platforms and analytics tools.
