Job Title: Performance Marketing Manager
Department: Marketing
Reports to: Head of Marketing
Role Overview
As our Performance Marketing Manager, you will play a pivotal role in shaping and executing our digital growth strategy across paid and performance channels. You will be responsible for planning, executing, and optimising data-driven campaigns, owning media strategy and budgets, and translating performance insights into measurable commercial impact.
This is a hands-on role suited to someone who thrives in a fast-paced, regulated environment and has strong experience within the CFD / financial services industry.
Key Responsibilities
Strategic Planning & Media Strategy
- Develop, own, and execute a comprehensive digital performance marketing strategy across channels including Google Ads, Paid Social, Microsoft Ads, Programmatic, and other performance platforms.
- Build robust media plans, budget forecasts, and campaign structures aligned with wider business and acquisition goals.
- Work closely with the wider marketing team to ensure full alignment with brand, product, and commercial objectives.
Campaign Execution & Optimisation
- Plan, launch, and manage end-to-end performance campaigns, ensuring delivery on time, within budget, and in line with compliance requirements.
- Conduct in-depth keyword research and search intent analysis to build high-performing SEM campaigns.
- Continuously optimise campaigns based on traffic quality, conversion performance, CAC, and ROI.
Performance Analysis & Reporting
- Measure and analyse campaign performance against defined KPIs and ROI targets, using tools such as Google Analytics, ad platform dashboards, and CRM data.
- Produce clear, actionable performance reports and insights for senior stakeholders, highlighting opportunities, risks, and recommendations.
- Use data to drive ongoing testing, experimentation, and performance improvements.
Growth & Innovation
- Proactively identify and test new growth opportunities, channels, formats, and targeting strategies to stay ahead in a competitive market.
- Monitor the competitive landscape and provide insights on market trends, competitor activity, and differentiation opportunities.
Creative & Conversion Optimisation
- Collaborate with internal teams to develop and optimise ad creatives, messaging, landing pages, and user funnels.
- Continuously improve user journeys to maximise engagement, lead quality, and conversion rates.
Industry & Market Expertise
- Stay up to date with the latest digital marketing trends, technologies, and best practices, particularly within performance marketing and financial services.
- Ensure all activity aligns with industry standards, platform policies, and regulatory requirements.
Skills, Experience & Profile
Essential
- Minimum 5 years experience in a Digital Marketing Executive, Senior Digital Marketing Executive, or similar performance-focused role.
- Strong experience within the CFD or financial services industry.
- Proven experience in building marketing strategies, media plans, and campaign structures from the ground up.
- Hands-on expertise in Google Ads, Meta Ads, SEO/SEM, Google Analytics, and CRM platforms.
- Strong experience in landing page optimisation, conversion funnels, and CRO.
- Highly analytical with strong attention to detail and a results-driven mindset.
- Excellent communication skills and the ability to work effectively with cross-functional teams.
- Comfortable managing multiple projects simultaneously and working to tight deadlines.
Desirable
- Experience working in regulated or compliance-heavy environments.
- Exposure to Programmatic platforms and advanced performance tools.
- Experience reporting performance at senior or leadership level.
What we offer:
- Annual Ticket Home - 2,500 AED a year offered after 1 year of employment
- VISA Sponsorship
- Health Insurance
- Annual Discretionary Bonus Pool rewarding high performance
- Monthly $100 Core Values Nominations recognition for living our values
- Quarterly Core Values Winner exclusive dinner with our Directors
- Yearly Core Values Champion an all-inclusive paid work trip to one of our global offices
- Work from Other Offices flexibility to work remotely from our worldwide locations (at employee's expense)
