Job Title: Performance Marketing Manager
About the Education Platform We are a specialized education platform dedicated to empowering the next generation of interior design professionals. We provide high-quality courses and resources that bridge the gap between creative passion and industry expertise. We are currently seeking a data-driven Performance Marketing Manager to scale our digital presence and accelerate student enrollments.
The Role We are looking for a strategic Performance Marketing Manager to lead our paid acquisition efforts. In this role, you will be responsible for designing, executing, and optimizing multi-channel campaigns to drive lead generation and course sales. You will manage ad budgets, analyze performance metrics, and collaborate with the creative team to ensure high-converting user journeys for prospective students.
Key Responsibilities:
- Manage and scale paid advertising campaigns across Meta (Facebook/Instagram), Google Search, YouTube, and TikTok to drive course enrollments.
- Monitor and optimize core performance marketing metrics, primarily Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and overall conversion rates.
- Conduct continuous A/B testing on ad creatives, copywriting, audience targeting, and landing pages to maximize campaign efficiency.
- Oversee budget allocation across all paid channels, ensuring optimal spend pacing and maximum ROI.
- Implement and manage tracking tools, conversion APIs, and pixels to ensure accurate data attribution and audience retargeting.
- Analyze complex campaign data to extract actionable insights, generating weekly and monthly performance reports for leadership.
- Collaborate closely with content creators and graphic designers to develop compelling ad assets tailored to our target audience of aspiring designers and architects.
Requirements:
- Proven experience as a Performance Marketing Manager, Media Buyer, or similar role, preferably within the EdTech, online training, or design sectors.
- Hands-on expertise in setting up, scaling, and managing high-budget campaigns within Meta Ads Manager and Google Ads.
- Strong proficiency in web analytics and tracking tools, including Google Analytics 4 (GA4) and Google Tag Manager.
- Deep understanding of conversion rate optimization (CRO) and lead generation funnels.
- Highly analytical mindset with the ability to translate raw data into strategic marketing decisions.
- Strong English and Arabic communication skills to effectively target the MENA region.
To apply, please submit your resume and a brief overview of your most successful performance marketing campaign directly through LinkedIn.
