Performance Marketing Manager
Job Description
- Plan, launch, and optimize paid campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, YouTube, and other digital platforms.
- Manage campaign budgets to maximize ROI and ROAS.
- Monitor campaign performance and make data-driven optimizations to improve results.
- Analyze campaign data and prepare regular performance reports.
- Run A/B tests on ads, audiences, and landing pages to improve conversion rates.
- Work closely with the Creative, Sales, and Product teams to improve lead quality and customer acquisition.
- Manage tracking and reporting using Google Analytics 4 (GA4), Google Tag Manager (GTM), and other analytics tools.
- Support the development and execution of performance marketing strategies for both B2C and B2B audiences.
- Stay up to date with the latest digital marketing trends, tools, and best practices.
- Mentor and support junior team members when needed and collaborate effectively across teams
Experience
- 4-6 years of experience in Performance Marketing or Digital Marketing.
- Proven experience managing paid media campaigns across multiple digital channels.
- Experience in both B2C and B2B marketing is preferred.
- Experience in EdTech, SaaS, or a fast-growing company is a plus.
- Google Ads
- Meta Ads Manager
- TikTok Ads Manager
- LinkedIn Campaign Manager
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Conversion Rate Optimization (CRO)
- Marketing analytics and reporting
- Budget management
More Info
Key Skills
Meta Ads Manager
LinkedIn Campaign Manager
Marketing analytics and reporting
TikTok Ads Manager
About Company
Skills:
attribution , Google Tag Manager, Data Quality, Dashboards, Snapchat Ads, Sops, launch checklists, creative testing, offline conversions, Forecasting, risk controls, pixels, budget allocation, Google Ads, CRM reconciliation, CRO collaboration, decision logs, TikTok Ads, GA4, Conversion API, Events, Meta Ads
Skills:
Google Analytics, CleverTap, SendGrid, Google Ads, mailchimp, Core digital marketing tools, Facebook Ad Manager, Airship, Braze, MoEngage
Skills:
retargeting , Google Analytics, Lead Generation, remarketing, Facebook Ads Manager, Keyword Research, Display Advertising, Google AdWords Editor, Ad creation, Google Ads, Google Adwords, Campaign buildout, Bid Management, Google Content Network