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Ischool

Performance Marketing Manager

Ischool
Egypt, Cairo
4-6 Years
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Job Description

  • Plan, launch, and optimize paid campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, YouTube, and other digital platforms.
  • Manage campaign budgets to maximize ROI and ROAS.
  • Monitor campaign performance and make data-driven optimizations to improve results.
  • Analyze campaign data and prepare regular performance reports.
  • Run A/B tests on ads, audiences, and landing pages to improve conversion rates.
  • Work closely with the Creative, Sales, and Product teams to improve lead quality and customer acquisition.
  • Manage tracking and reporting using Google Analytics 4 (GA4), Google Tag Manager (GTM), and other analytics tools.
  • Support the development and execution of performance marketing strategies for both B2C and B2B audiences.
  • Stay up to date with the latest digital marketing trends, tools, and best practices.
  • Mentor and support junior team members when needed and collaborate effectively across teams

Requirements

Experience

  • 4-6 years of experience in Performance Marketing or Digital Marketing.
  • Proven experience managing paid media campaigns across multiple digital channels.
  • Experience in both B2C and B2B marketing is preferred.
  • Experience in EdTech, SaaS, or a fast-growing company is a plus.

Technical Skills

  • Google Ads
  • Meta Ads Manager
  • TikTok Ads Manager
  • LinkedIn Campaign Manager
  • Google Analytics 4 (GA4)
  • Google Tag Manager (GTM)
  • Conversion Rate Optimization (CRO)
  • Marketing analytics and reporting
  • Budget management

More Info

Job Type:
Permanent Job
Industry:
Other
Function:
Digital Marketing
Employment Type:
Full time

About Company

Ischool

Job ID: 151308073

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Last Updated: 16-07-2026 09:33:24 PM
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