Performance Marketing Manager

Growth Manager – Digital & E-Commerce

Business: Shoemart | Landmark Group

Location: JAFZA, Dubai, UAE

Role Objective

Own and drive end-to-end digital growth across Shoemart's e-commerce ecosystem, with full accountability for GMV, NPBT, and margins, along with traffic acquisition, performance marketing, and scaling the D2C platform. The role will manage digital marketing spends, optimize the end-to-end funnel (traffic, conversion, AOV), and deliver measurable ROI while ensuring strong control on discounting and profitability.

Key Responsibilities

1. Digital Growth & Acquisition (Primary)

• Own GMV, NPBT, margin, and end-to-end funnel (traffic, conversion, AOV) with strong control on discounting and profitability.
• Drive performance marketing (Meta, Google, TikTok, Snapchat, IG) and other social media marketing.
• Manage digital marketing budgets and optimize for ROAS, CAC, and conversion
• Drive high-impact campaigns aligned to trading calendar

2. D2C Business Scaling

• Support launch and scale-up of SMXStores.com
• Blend brand and performance marketing to deliver scalable growth in a high-SKU, fast-paced e-commerce environment.
• Improve website conversion, UX journey, and engagement
• Drive repeat purchase and retention through lifecycle campaigns

3. Marketplace Growth (Secondary)

• Support growth across Amazon, Noon, Namshi, Trendyol, Shein etc.
• Optimize listings, visibility, promotions, and campaign participation
• Collaborate with marketplace teams to unlock growth opportunities

4. CRM & Retention

• Leverage GA4 for attribution, funnel insights, and continuous CRM-led optimization across channels.
• Drive repeat purchase and customer lifetime value (LTV)
• Build segmentation, retention programs, and automated journeys

5. Analytics & Optimization

• Track performance across traffic, conversion, and revenue
• Run A/B testing across campaigns and website experience
• Translate insights into revenue-driving actions

Key KPIs

• Traffic growth (D2C)
• Conversion rate
• ROAS & CAC
• GMV contribution (D2C + marketplace)
• Repeat purchase rate
• Customer lifetime value (LTV)

Ideal Candidate Profile

• 5–7 years of experience in digital marketing / e-commerce growth
• Strong hands-on experience in performance marketing (Meta, Google)
• Must have experience managing paid media budgets independently
• Exposure to marketplace platforms Global / Middle East / India (Amazon, Noon, Namshi etc.)
• Experience in scaling campaigns and driving measurable growth
• Strong analytical and commercial mindset
• Preferred: Retail / fashion / footwear e-commerce background