Job title
Performance Marketing Manager
Location
Riyadh, Kingdom of Saudi Arabia
About the role
We are seeking a results-driven Performance Marketing Manager to lead paid acquisition and optimization for market-leading global brands. You will own performance strategy across digital channels, drive measurable ROI, and partner with cross-functional teams to scale campaigns that deliver growth and efficiency.
Key responsibilities
- Develop and execute performance marketing strategies across paid search (Google Ads), paid social (Meta, TikTok, LinkedIn), programmatic/display, and affiliate channels.
- Plan, launch, monitor and optimize campaigns to hit CPA, ROAS, and conversion volume targets.
- Use data-driven insights to recommend bidding strategies, audience segmentation, and creative optimization.
- Conduct A/B tests for creatives, landing pages, and funnels to improve performance.
- Collaborate closely with analytics, creative, and media planning teams to ensure aligned campaign execution.
- Track performance using analytics platforms (Google Analytics, GA4) and build dashboards/reports for internal stakeholders and clients.
- Manage media budgets efficiently and forecast spend based on performance trends and business objectives.
- Stay current on industry trends, platform updates, and competitive landscape to continuously improve channel performance.
Required skills and experience
- Minimum 4-6 years of performance marketing experience, preferably within an agency environment.
- Demonstrated success managing multi-million SAR digital media budgets.
- Deep expertise with paid search, paid social, programmatic buying, and performance measurement frameworks.
- Strong understanding of analytics tools (Google Analytics/GA4), tag management, and conversion tracking.
- Ability to translate data into actionable insights and recommendations.
- Excellent communication skills in English; Arabic proficiency is a plus.
- Strong organisational skills with the ability to manage multiple brands and priorities simultaneously.
What we offer
- Opportunity to work with global brands and cross-disciplinary teams.
- Competitive compensation and benefits aligned with Saudi market standards.
- Continuous learning and professional growth in a fast-paced agency environment.
