Performance Marketing Specialist

We are looking for a results-driven Performance Marketing Specialist with 3-4 years of hands-on experience managing paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads. The ideal candidate will plan, execute, optimize, and scale campaigns to generate high-quality leads while improving conversion rates and return on investment.

Key Responsibilities:

Plan, launch, and manage paid campaigns across Google, Meta, and LinkedIn.

Conduct keyword, audience, competitor, and market research.

Manage campaign budgets, bidding strategies, targeting, and ad placements.

Continuously optimize campaigns to improve lead quality, CPL, conversion rate, ROAS, and overall performance.

Develop and test ad copies, creatives, audiences, landing pages, and campaign offers.

Set up and verify conversion tracking using Google Tag Manager, Google Analytics 4, Meta Pixel, and LinkedIn Insight Tag.

Monitor campaign performance and identify opportunities for scaling and improvement.

Coordinate with creative, content, web development, CRM, prequalification, and sales teams.

Track leads through the sales funnel and optimize campaigns based on lead quality and sales outcomes.

Prepare daily, weekly, and monthly performance reports with clear insights and recommendations.

Stay updated on platform changes, advertising policies, and performance-marketing trends.

Required Skills and Qualifications:

3-4 years of proven experience in performance marketing or paid media.

Strong hands-on experience with:

Google Ads: Search, Display, Performance Max, and YouTube

Meta Ads: Facebook and Instagram

LinkedIn Campaign Manager

Good knowledge of Google Analytics 4, Google Tag Manager, conversion tracking, and attribution.

Strong analytical skills and experience working with campaign and CRM data.

Ability to manage multiple campaigns, markets, and budgets simultaneously.

Good understanding of landing-page optimization and conversion-rate optimization.

Strong communication, reporting, and stakeholder-management skills.

Google Ads, Meta, or LinkedIn certifications would be an advantage.

Experience in the UAE market and lead-generation campaigns would be preferred.

Key Performance Indicators:

Cost per Lead and Cost per Qualified Lead

Lead-to-Opportunity and Lead-to-Sale Conversion Rates

Lead Quality

Return on Ad Spend

Campaign Budget Utilization

Conversion Rate and Landing-Page Performance

Campaign Scalability and Overall Revenue Contribution