We are looking for a results-driven Performance Marketing Specialist to manage and scale paid advertising for our eCommerce business. The ideal candidate will have hands-on experience with Meta and Google Ads, along with solid working knowledge of TikTok Ads and Snapchat Ads.
This role is highly performance-focused, with clear ownership of ROAS, CPA, and revenue growth.
Key Responsibilities: Paid Advertising (Core Responsibilities)
- Plan, execute, and optimize Meta Ads (Facebook & Instagram) and Google Ads (Search, Shopping, Performance Max)
- Manage and scale monthly ad budgets of AED 300,000+ with a strong focus on ROAS
- Launch, test, and optimize:
- Campaign structures
- Audiences (prospecting & retargeting)
- Creatives (images, videos, UGC, offers)
- Analyze performance daily and take data-driven optimization decisions
TikTok & Snapchat Ads (Supporting Channels)
- Set up and manage TikTok Ads and Snapchat Ads campaigns
- Understand platform-specific creatives, formats, and audience behavior
- Test and scale winning creatives across platforms
- Support diversification of paid traffic beyond Meta & Google
Tracking, Analytics & Optimization
- Ensure correct tracking via:
- Meta Pixel & CAPI
- Google Ads conversion tracking
- Google Analytics & Google Tag Manager
- Monitor and improve:
- ROAS, CPA, CTR, AOV, conversion rate
- Identify funnel issues and collaborate with the team on CRO improvements
Reporting & Collaboration
- Prepare weekly and monthly performance reports
- Share insights, testing results, and scaling plans with management
- Work closely with:
- Creative team (ads & videos)
- Web / CRO team
- SEO & content team
Required Skills & Experience
- 2–5 years of experience in eCommerce performance marketing
- Strong hands-on expertise in:
- Meta Ads Manager
- Google Ads (Search, Shopping, PMax)
- Working knowledge of:
- TikTok Ads
- Snapchat Ads
- Experience managing high ad spend budgets (AED 300K+)
- Strong analytical mindset and understanding of performance metrics
- Experience with DTC or eCommerce brands is mandatory
