Performance Marketing Specialist
Role Overview
Ecomma is hiring a Performance Marketing Specialist to manage and optimise paid media campaigns for ecommerce brands across Meta Ads and Google Ads.
This is a hands-on execution role. We are looking for someone who can work inside ad accounts, read the numbers properly, identify what is not working, and take clear action to improve performance.
Minimum 3 years of hands-on performance marketing experience is mandatory. Candidates without at least 3 years of direct experience managing paid campaigns will not be considered.
Key Responsibilities
- Manage paid campaigns across Meta Ads and Google Ads.
- Track daily and weekly performance across spend, revenue, ROAS, MER, CAC, CVR, AOV and profitability.
- Identify underperforming campaigns, ad sets, keywords, creatives and landing pages.
- Optimise budgets, audiences, bids, placements, search terms and campaign structure.
- Work with creative and ecommerce teams to test new ads, offers and landing pages.
- Review product feeds, tracking, UTMs and conversion events.
- Prepare clear performance updates with actions, not just screenshots.
- Maintain proper change logs for campaign edits, tests and budget changes.
- Flag tracking, attribution or account issues early.
- Support multiple ecommerce brands at the same time.
Required Experience
- Minimum 3 years of hands-on experience in performance marketing.
- Strong practical experience with Meta Ads.
- Good working knowledge of Google Ads.
- Experience with ecommerce or DTC brands is strongly preferred.
- Ability to manage campaigns based on profitability, not only ROAS.
- Strong understanding of CAC, ROAS, MER, CVR, AOV, CPA and funnel metrics.
- Experience testing creatives, audiences, landing pages and offers.
- Comfortable working with Shopify brands.
- Strong analytical thinking and attention to detail.
What We Do Not Want
Please do not apply if:
- You have only boosted posts or managed basic campaigns.
- You cannot work directly inside Meta Ads Manager or Google Ads.
- You rely only on Ai/ agency reports and cannot analyse accounts yourself.
- You do not understand ecommerce metrics.
- You cannot explain why performance moved.
- You need heavy training on basic campaign management.
- You have less than 3 years of hands-on paid media experience.
What Success Looks Like
- Campaign performance is reviewed properly every week.
- Budget is moved toward what is working.
- Poor campaigns are fixed, reduced or paused quickly.
- Creative and landing page tests are clearly planned and measured.
- Tracking issues are caught early.
- Brand performance improves through clear, consistent optimisation.
- Updates are sharp, numerical and action-focused.
Ideal Candidate
The ideal candidate is a practical media buyer who is comfortable being judged by numbers.
- They should be able to look at an ad account and quickly understand what is working, what is wasting money, and what action should be taken next.
