Working Hours: Full-time, (on-site) - Monday to Friday – 9:00 AM to 6:00 PM (1-hour break), in New Cairo, Festival City.
The Performance Marketing Specialist will support the planning, execution, optimization, and reporting of digital advertising campaigns across multiple platforms. This role requires hands-on campaign management, strong analytical skills, and close collaboration with marketing and creative teams to drive measurable results.
Digital Advertising Execution
- Assist in developing and implementing digital advertising campaigns across Google Ads, LinkedIn Ads, Meta Ads (Facebook/Instagram), X Ads, Snapchat Ads, and TikTok Ads.
- Execute day-to-day campaign activities including ad setup, audience targeting, keyword research, ad copy creation, and performance optimization.
- Conduct regular A/B testing on creatives, audiences, and bidding strategies to improve campaign efficiency.
Campaign Management
- Manage and monitor active campaigns to ensure performance KPIs are met (CPA, ROAS, CTR, conversions, traffic, etc.).
- Adjust bids, budgets, and targeting based on performance insights and business priorities.
- Ensureproper conversion tracking and campaign hygiene.
Platform Expertise
- Maintain an up-to-date understanding of advertising platform best practices, new features, and optimization techniques.
- Identify opportunities within each platform to improve results and lower acquisition costs.
Performance Analysis & Reporting
- Prepare regular performance reports using Google Data Studio, or internal dashboards and Excel Sheets
- Analyze campaign results to identify trends, insights, and areas for optimization.
- Presentfindings and recommendations to the marketing team to support data-driven decision-making.
Cross-Functional Collaboration
- Partnerwith marketing and sales teams to align campaign messaging with overall business goals.
- Collaborate effectively with remote and geographically distributed teams to ensure alignment and smooth workflow.
Requirements
- Bachelor's degree in Marketing, Business, Data Analytics, or a related field.
- +3 years of proven experience in performance marketing or paid media.
- Experience in Agencies, or tech-driven industries is a plus.
- Proficiency in English is mandatory.
- Strong understanding of digital advertising, tracking, and optimization.
- Strong analytical mindset, accuracy, and reporting skills.
Key Skills
- Hands-on experience managing paid campaigns across major digital advertising platforms.
- Strong analytical and numerical skills with a data-driven approach.
- Proficiency in A/B testing and performance optimization.
- Understanding of pixels, UTMs, Google Tag Manager, and conversion tracking mechanisms.
- Experience using analytics/documentation tools such as GA4, Looker Studio, Power BI, or similar.
- Excellent communication skills and ability to work with cross-functional and remote teams.
- High attention to detail, organization, and time management.
- Creative thinking and problem-solving capabilities.
- Ability to work efficiently in a fast-paced environment and manage multiple campaigns simultaneously.
What We Offer:
- Social Insurance enrollment.
- Annual paid leave and public holidays as per the law.
- Paid sick leave in line with labor regulations.
- Medical insurance coverage.
- Performance-based bonus up to 2 months salary.
- 24 work-from-home days per year.
- Professional, multicultural work environment and opportunities for career development.
