Performance Marketing Specialist (Paid Media)

The Performance Marketing Specialist will support the planning, execution, optimization, and reporting of digital advertising campaigns across multiple platforms. This role requires hands-on campaign management, strong analytical skills, and close collaboration with marketing and creative teams to drive measurable results.

Digital Advertising Execution

• Assist in developing and implementing digital advertising campaigns across Google Ads, LinkedIn Ads, Meta Ads (Facebook/Instagram), X Ads, Snapchat Ads, and TikTok Ads.
• Execute day-to-day campaign activities including ad setup, audience targeting, keyword research, ad copy creation, and performance optimization.
• Conduct regular A/B testing on creatives, audiences, and bidding strategies to improve campaign efficiency.

Campaign Management

• Manage and monitor active campaigns to ensure performance KPIs are met (CPA, ROAS, CTR, conversions, traffic, etc.).
• Adjust bids, budgets, and targeting based on performance insights and business priorities.
• Ensureproper conversion tracking and campaign hygiene.

Platform Expertise

• Maintain an up-to-date understanding of advertising platform best practices, new features, and optimization techniques.
• Identify opportunities within each platform to improve results and lower acquisition costs.

Performance Analysis & Reporting

• Prepare regular performance reports using Google Data Studio, or internal dashboards and Excel Sheets
• Analyze campaign results to identify trends, insights, and areas for optimization.
• Presentfindings and recommendations to the marketing team to support data-driven decision-making.

Requirements

• Bachelor's degree in Marketing, Business, Data Analytics, or a related field.
• +3 years of proven experience in performance marketing or paid media.
• Experience in Agencies, or tech-driven industries is a plus.
• Proficiency in English is mandatory.
• Strong understanding of digital advertising, tracking, and optimization.
• Strong analytical mindset, accuracy, and reporting skills.

Key Skills

• Hands-on experience managing paid campaigns across major digital advertising platforms.
• Strong analytical and numerical skills with a data-driven approach.
• Proficiency in A/B testing and performance optimization.
• Understanding of pixels, UTMs, Google Tag Manager, and conversion tracking mechanisms.
• Experience using analytics/documentation tools such as GA4, Looker Studio, Power BI, or similar.
• Excellent communication skills and ability to work with cross-functional and remote teams.
• High attention to detail, organization, and time management.
• Creative thinking and problem-solving capabilities.
• Ability to work efficiently in a fast-paced environment and manage multiple campaigns simultaneously.