Performance marketing specialist

About the Role

We're looking for a hands-on performance marketer to plan, execute, and optimize paid campaigns across Google, Meta, Snapchat, and TikTok. You'll own campaign performance end-to-end, from strategy to daily optimization, driving measurable growth and efficient spend.

Key Responsibilities

• Build, launch, and manage paid campaigns across Google Ads (Search, Shopping, PMax, Display), Meta (Facebook/Instagram), Snapchat, and TikTok.
• Own budget allocation, bidding strategy, and pacing across platforms to hit ROAS/CPA targets.
• Develop audience segmentation, targeting, and creative testing frameworks for each channel.
• Monitor daily performance, run A/B tests, and optimize toward conversion and efficiency goals.
• Manage the creative pipeline in partnership with design teams, tailoring assets to each platform's format and audience.
• Set up and maintain tracking, pixels, conversion events, and attribution.
• Report on KPIs (spend, CPA, ROAS, CVR, CTR) and deliver actionable insights to stakeholders.
• Support brand campaigns that build awareness, consideration, and recall, ensuring consistent brand voice and visual identity across all paid channels.
• Collaborate with the brand and content teams on campaign concepts, messaging, and launches that balance brand building with performance goals.
• Build and analyze customer cohorts (by acquisition channel, campaign, first-purchase date, and behavior) to track retention, repeat purchase, and lifetime value.
• Use cohort insights to refine targeting, retargeting, and lookalike audiences, and to shift budget toward the highest-value segments.

Key KPIs

• Performance: spend, CPA, ROAS, CVR, CTR, CPC, and CAC.
• Branding: reach, impressions, frequency, CPM, video view rate (VTR), engagement rate, follower growth, share of voice, branded search volume, and brand lift (awareness and ad recall).
• Cohort and segmentation: retention rate by cohort, repeat purchase rate, customer lifetime value (LTV), LTV:CAC ratio, payback period, average order value by segment, and churn rate.

Requirements

• 2+ years of hands-on experience running paid campaigns across Google, Meta, Snapchat, and TikTok.
• Proven track record managing significant budgets and hitting performance targets.
• Strong grasp of tracking, attribution, and platform pixels/APIs.
• Fluency with analytics tools (GA4, platform managers) and Excel/reporting.
• Data-driven, self-starting, and comfortable owning performance outcomes.
• Understanding of brand marketing principles and how to measure brand impact alongside performance results.
• Experience with cohort analysis, customer segmentation, and LTV-focused optimization.
• GCC/regional market experience is a plus.