performance Marketing Specialist

Job Description:

Plan, launch, and manage digital advertising campaigns across multiple platforms, including Meta, Google Ads, TikTok, Snapchat, YouTube, and X (Twitter).

Manage advertising budgets and maximize Return on Ad Spend (ROAS).

Monitor, analyze, and optimize campaign performance on a daily basis.

Conduct A/B testing to improve campaign effectiveness.

Develop and execute retargeting strategies to increase conversions.

Optimize Customer Acquisition Cost (CAC) and Cost Per Acquisition (CPA).

Create dashboards and performance reports to track key marketing metrics.

Collaborate with the creative/design team to develop high-performing advertising assets.

Utilize AI tools to generate ad copy, optimize campaigns, and analyze marketing performance.

Stay up to date with digital marketing trends, platform updates, and industry best practices.

Provide continuous recommendations to improve marketing performance and increase revenue

Requirements

Bachelor's degree in Marketing, Business Administration, or a related field.

Minimum of 5 years of experience in Performance Marketing.

Hands-on experience managing campaigns across Meta, Google Ads, TikTok, and other major digital platforms.

Strong analytical skills with proficiency in GA4, GTM, and performance reporting tools.

Experience in the retail or e-commerce industry is preferred.

Excellent command of English.