Performance Marketing Specialist

Job Description:

We are looking for a Performance Marketing Specialist, who is skilled in executing strategies to ensure all marketing efforts are successful. This role involves analyzing trends, customer data, and competitive insights. The ideal candidate should be able work on both offline & online marketing activities.

Responsibilities:

Propose Digital marketing plans.

Analyze market trends, customer data, and competitive insights to increase brands awareness, generate new leads, drive revenue and customer retention & reaching the target audience.

Manage and optimize paid advertising campaigns across platforms like Google Ads and social

media advertising.

Create and manage email marketing campaigns to nurture leads and drive conversions.

Brainstorm and develop ideas for creative marketing campaigns.

Execute offline & online marketing campaigns for products and services.

Work with other teams within the company, such as creative team to ensure successful marketing

initiatives.

Use various analytics tools to track the success of campaigns, monitor customer feedback, and

make data-driven decisions about future marketing strategies.

Stay up-to-date with industry news and trends.

Create content such as reports, presentations, press releases, newsletters, and other materials to

promote the brands.

Identify customer needs and develop solutions to address them.

Requirements and Qualifications

A bachelor's degree in marketing, business administration, communications, or a related field.

At least 3-7 years of experience in a marketing role, preferably in an advertising agency.

Proficiency in Microsoft Office Applications.

Knowledge of digital marketing tools and analytics software.

Strong communication and writing skills.

Familiarity with SEO and keyword research.

Creative and analytical thinking for problem-solving.

Organizational & presentation skills.

Working under pressure and deadlines.

Experience in copywriting and graphic design.

Knowledge of customer segmentation and targeting.