Company Description
Speakol is a leading content discovery and native advertising network in the MENA region. The company enables advertisers to effectively reach potential customers while helping publishers enhance user engagement and monetize their digital presence. Speakol has established partnerships with over 500 publishers and reputable brands across the region.
Speakol operates as part of the
TMG Online Branch in Egypt and KSA, supporting the Group's digital and online business operations across both markets, with a strong presence in Cairo and Riyadh.
We are looking for a highly experienced and results-driven
Performance Marketing Team Leader to lead our Performance Marketing team and take ownership of the overall digital performance strategy.
This role requires a strong combination of
strategic thinking, people management, leadership, and hands-on performance marketing expertise. The ideal candidate will be responsible for leading the team, developing performance strategies, managing budgets, driving campaign effectiveness, and ensuring marketing activities directly contribute to business growth and commercial objectives.
Department: Marketing
Location: Madinaty & Dokki – working between both branches
Employment Type: Full-Time
Key Responsibilities
- Lead, manage, and develop the Performance Marketing team, ensuring clear responsibilities, objectives, and performance expectations.
- Develop and execute the overall Performance Marketing Strategy aligned with business growth plans, sales targets, and company objectives.
- Translate business objectives into measurable digital marketing strategies, campaigns, and KPIs.
- Take full ownership of performance across Google Ads, Meta Ads (Facebook & Instagram), TikTok, and other relevant digital channels.
- Manage and strategically allocate marketing budgets across platforms, campaigns, and audiences to maximize ROI and ROAS.
- Monitor and evaluate key performance indicators including CPL, CPA, CAC, ROAS, conversion rates, lead quality, and revenue contribution.
- Analyze performance data and market trends to identify opportunities, challenges, and areas for optimization.
- Provide management with regular performance reports, business insights, forecasts, and strategic recommendations.
- Develop campaign plans and performance forecasts based on business requirements and growth targets.
- Lead continuous optimization initiatives across audiences, creatives, bidding strategies, channels, funnels, and campaign structures.
- Work closely with Sales, Content, Creative, CRM, and other business functions to improve lead quality, conversion, and overall business results.
- Establish clear KPIs for team members and conduct regular performance reviews and follow-ups.
- Coach, mentor, and develop team members while identifying development needs and building stronger capabilities within the team.
- Manage workload distribution, priorities, deadlines, and team productivity.
- Support recruitment, onboarding, and development of new Performance Marketing team members when required.
- Identify new digital channels, technologies, tools, and market opportunities that can contribute to business growth.
- Ensure marketing investments are commercially effective and directly support the organization's strategic objectives.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 6+ years of experience in Performance Marketing, with strong hands-on expertise in digital campaign management.
- Previous experience in a Team Leader, Senior Supervisory, or similar leadership role.
- Proven experience in leading and developing Performance Marketing teams.
- Strong strategic planning and decision-making capabilities.
- Advanced hands-on knowledge of Google Ads, Meta Ads, TikTok Ads, and digital analytics platforms.
- Strong understanding of performance and business metrics including CPL, CPA, CAC, ROAS, ROI, conversion rates, and lead quality.
- Proven experience in managing and optimizing substantial digital marketing budgets.
- Strong analytical mindset with the ability to translate complex data into business insights and strategic actions.
- Strong people management, coaching, delegation, and performance management skills.
- Excellent communication, stakeholder management, presentation, and reporting skills.
- Commercial and business-oriented mindset with a strong focus on measurable results.
- Ability to operate effectively in a fast-paced, target-driven, and continuously evolving environment.
- Experience in Real Estate or Marketing/Advertising Agencies is highly preferred.
